Zoho social media analytics platform is one of the top social media analytics software. This software helps organizations for deeper analysis of their existence in the market. With this analysis it becomes easy for organizations to work closely with their customers. This platform creates the set of customers that can be reached by organization on the right time. A single dashboard offered by Zoho Social manages multiple social networks and tracks the outcome of them individually. Through this platform publishing desired content becomes easier as it narrows down the results into most searched content for the customers.
Zoho Social Features
Publishing and Monitoring- The Zoho Social software provides multiple publishing features and lets organizations in managing the social media pipeline. With this publishing schedule can be created and the engaging posts can be published for targeted audience. Along with this feature organizations can create customizable monitoring dashboards that can be organized by users with needed brands to track and personalize the screen with required view. In this dashboard it is also possible to update last interaction with the customer.
Analytics- Zoho Social Media Analytics Software helps in analysis of the performance of brand and also track customers views about the organization. This analysis ranges right from knowing the audience, their engagement strategies, tracking traffic source to understanding the impression of content on the audience.
Collaboration- With multiple collaboration features the software makes it possible to discuss multiple social media tasks and does campaign planning which helps to make quick decisions by saving organization time.
zShare- With zShare feature zoho social makes it more easier to share contents on social websites. With a single click content can be shared on internet. Customized texts, images can be posted for individual channel with help of this platform. zShare plugin is very helpful and highly accepted by organizations.
CRM and Desk Integration- With Zoho CRM integration it becomes possible to convert leads in less time. The CRM tracks all the activities of the contact and helps in a better way by providing real time updates of contact interaction. Zoho desk provides guidance to customers. It also enables organizations to reply customer message in real-time which improves customer retention and satisfaction. The Zoho social pricing also offers a free trial for the businesses.
Social Media Analytics Software
Social media analytics comes with tools that are used for analysis of company branding through social media websites. These tools helps users in monitoring, analyzing and providing deeper insights with the help of information gathered through blogs and other media sites. Advanced analytical techniques are also part of this software. Understanding customer behavior is the major role of social medial analytics software. This analysis helps users in marketing their brand along with adding content that is widely in demand.
Some of the top Social Media Analytics Software are: Oracle Social Cloud, Salesforce Social Studio, IBM, Adobe Campaign, SAS Customer Link Analytics, Hootsuite, Clarabridge Engage, Netbase, BuzzSumo, Digimind Social, Talkwalker, Crimson Hexagon, Sprinklr Modern Engagement, Simplify360 and Socialbakers.