Don't go for win-win partnerships but think of: Win:Win:Win
We live in an era, where narcissism, even psychopathy are rampant. There is a role for such people they could make the best surgeons, for example, or be fed to the lions.
In Africa, such used to be banished from the villages, indeed to live with the lions.
At a common level, everything is done today as "friends with benefits", so each is trying to see what he can get out of the other.
But let us look at the rest of us, and those who want to contribute to a better world.
We should think of products and services we deliver: not only should they benefit us from profitability, and the customer from satisfaction, but, even better, they should benefit society as a whole, the community, tribe, nation, humanity.
If we think of the projects we are working on in TON, are they truly WIN:WIN:WIN?
Most of them, surely, are not. NFT to make a fast back, or a slow one.
Here is an example of a WIN:WIN:WIN project idea:
There is a poor environment, let's say, in Africa the world's richest continent, no, let us say in Russia where there are underage girls selling their bodies at home and abroad.
In this environment there are, let us say in this example, elderly widows. Even if they wanted they could not sell their bodies, no one looks at them. Their husbands passed away or abandoned them. They may additionally be handicapped in other ways.
There, are some good people, who want to help them. So they teach them how to weave baskets. Those baskets are then ready for sale, to earn them an income.
Now, along comes a TON based charity with a better idea of WIN:WIN:WIN.
This charity, not only teaches them how to weave baskets, in this example, so that they can sell them for some local currency. They do much better:
They scan the actual products and put them into an NFT on the TON blockchain.
Those in USA, Canada and Australia, generation Z on the margin of life, without much else to do but having money and wanting to get into a make-believe life of metaverse, they can purchase these NFT to put in their virtual reality.
They can also feel better about it, because it is a WIN:WIN:WIN and in this case, as we will see, a WIN:WIN:WIN:WIN situation, if not a 5 partners WIN.
Now that the item has been sold in NFT, it is removed from sale on NFT, and, the actual physical item is also removed from the poor widow who weaved it and could otherwise sell it. Why? Because this basket has to help yet more:
Instead, she is given the price in local currency, the local charity has taken their expenses, the NFT market place has also taken its commission, and all the remainder is shared between the creator of the basket, and the community, a school may be built.
What happens to the physical basket which was removed from the widower?
It is given, free of charge, to another homeless, hungry or needy person, who can either use it as they will, or sell it as they will!