The Cloud Advertising Market report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter's Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
The global cloud advertising market is expected to register substantial growth in the near future, attributed to rise in ICT expenditure by governments in several developed as well as developing regions including North America, Europe, and Asia-Pacific.
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In addition, growth in adoption of e-commerce and social media applications gives rise to the cloud advertising industry among several user groups such as large and small and medium enterprises. However, lack of IT infrastructure in under developed regions including Latin America and Africa is expected to restrain the growth of the market.
The report segments the cloud advertising market based on type, deployment model, user group, industry vertical, and geography. Based on type, the market is divided into the cross channel, end-to-end, and others. As per deployment model, the market is classified into private, public, and hybrid. By user group, the market is divided into SMEs and large enterprises. Based on industry vertical, the market is categorized as BFSI, government, retail, IT & telecom, media & entertainment, hospitality & tourism, and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Market Players Profiled In The Report:
1. Amazon Web Services Inc.
2. Oracle Corporation
3. Google Inc.
4. Rackspace Hostings Inc.
5. IBM Corporation
6. Adobe Systems Incorporated
7. Viant Technology LLC
8. Salesforce.com Inc.
9. Marin Software
10. Imagine Communications Corp.
Cloud Advertising Market By Deployment Model:
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Source: Allied Market Research