Marketing Plan for P2P Software Crypto-Baryga.

Table of contents:

1. Agency Overview.

• Why choose us?
• Industry Focus.
• Our Services.

2. Market Entry Strategy

• Direct outreach.
• Networking and Industry Events.
• Partnering with Industry Players.

3. Digital Branding Strategy

• Differentiation Strategy.
• Branding.
• Messaging.

4. Budget Allocation & Reinvestment

• Initial Budget Allocation
• Reinvestment Strategy

5. Execution Timeline

Agency Overview

Mission:

Our mission is to revolutionize the design landscape within the Traffic Arbitrage and related industries by providing tailored, full-service design solutions. We are committed to helping our clients achieve their business goals through innovative, practical, and cost-effective design strategies.

Our approach is centered on understanding the unique challenges of our niche markets and delivering customized solutions that not only meet but exceed our clients’ expectations.

Vision:

To become the Leading design agency in the CIS market, known for our expertise in: iGaming, Betting, Dating, Crypto, Nutra, and others industries.

We aim to build long-term partnerships with our clients, driving their success through exceptional design that enhances user experience, increases conversion rates, and strengthens brand identity.

Why Choose Us?

• Niche Expertise: Our deep understanding of the traffic arbitrage, iGaming, betting, dating, crypto, and nutra industries allows us to provide solutions that are specifically designed to meet the unique needs of these sectors.
• Tailored Solutions: Unlike agencies that offer generic design services, we tailor our solutions to meet the specific needs of our niche market. This ensures that our clients receive designs that are not only aesthetically pleasing but also highly effective in achieving their business goals.
• Speed and Reliability: We understand that our clients operate in fast-paced industries where timing is critical. Our agency is structured to deliver high-quality designs quickly and reliably, without compromising on quality.
• Comprehensive Service Offering: From branding and UX/UI design to marketing materials and ongoing design support, we offer a one-stop solution for all your design needs.
• Client-Focused Approach: We prioritize long-term relationships with our clients, working closely with them to ensure that our designs contribute to their overall business success.

Industry Focus

• Traffic Arbitrage: We help companies optimize their digital presence, ensuring that every design element contributes to higher conversion rates and ROI.
• iGaming & Betting: Our designs are tailored to enhance user experience, engage players, and boost retention rates in the competitive iGaming and betting industries.
• Dating: We create visually appealing and user-friendly interfaces that resonate with users and encourage engagement on dating platforms.
• Crypto: Our expertise in this fast-evolving industry allows us to design intuitive and secure platforms that appeal to both novice and experienced crypto users.
• Nutra: We design compelling product packaging, websites, and marketing materials that highlight the benefits of nutra products, driving sales and brand loyalty.

Our services:

• Standard Subscription - $3,499 per month:
  Ideal for small to medium-sized companies that require ongoing design support.
  Includes access to our full range of design services for 30 business days, covering everything from website and mobile app design to marketing materials and graphic animation. Regular updates and revisions are part of the package, to ensure that you are satisfied.
• Premium Subscription - $5,999 per month:
  Designed for larger companies or those with more complex design needs.
  Provides extended design hours, priority support, and access to a broader range of services, including UX/UI design, branding, and high-end visual content creation.
  Includes strategic design consultations and project management, ensuring that every aspect of your design strategy aligns with your overall business objectives.
• Custom Solutions - Starting at $1,000:
  Tailored for specific projects or unique design challenges.
  Whether you need a complete brand overhaul, a series of landing pages, or a new set of marketing assets, our team can create a custom solution that meets your needs.
  Pricing is flexible based on project scope, and we work closely with clients to deliver exactly what they envision.

Market Entry Strategy

Direct outreach:

• Targeted Outreach Campaigns: Develop a list of key decision-makers within target companies such as Traffic Devils, 1Win, Private Inc., Marlerino Group, and Yeezy Pay. Use LinkedIn and other professional networks to reach out directly with personalized messages on Telegram. Emphasize how your design services can address specific pain points within their industries.
• Cold Telegram Campaigns: Create a series of cold messages tailored to the needs and interests of your target audience. These messages should highlight the benefits of your design solutions, include case studies, and offer a free consultation or audit to entice recipients to engage.
• Follow-Up Strategy: Implement a structured follow-up process for both LinkedIn, Telegram and Instagram outreach. Use a combination of reminders, additional value offerings (e.g., industry insights, whitepapers), and direct calls to action to move prospects through the sales funnel. (Indian outsourse can be used here)

• Develop a cold outreach strategy, targeting decision-makers in your target companies. Craft personalized emails highlighting your agency's strengths and success stories. Consider outsourcing this task to specialized project finders who can generate leads on a commission basis.

Networking and Industry Events:

• Attend Industry Conferences: Identify key conferences and events within the CIS region that focus on traffic arbitrage, iGaming, and related industries. Use these opportunities to network with potential clients, showcase your services, and establish your presence in the market.
• Host Private Networking Events: Organize small, exclusive networking events or dinners for top decision-makers in your target industries. These intimate gatherings can foster stronger relationships and create opportunities for in-depth discussions about their design needs.
• Niche telegram channel: We can try to arbitrage some traffic from Tik Tok and reels, so later we can advertise our products in own channel, and have some respect in the eyes of future customers. (https://t.me/bivenmo Reels/Tiktok)

Partnering with Industry Players:

• Collaboration with Tech Providers: Forge partnerships with technology providers in the traffic arbitrage, iGaming, and crypto sectors. Offer your design services as a complement to their technology solutions, creating a bundled offering that provides greater value to clients.
• Affiliate Programs: Develop an affiliate program where industry influencers, blogs, or tech platforms can refer clients to your agency in exchange for a commission(10-20%). This can help you tap into existing networks and reach a wider audience. (greyhunt, arbitrage youtube shows, and others)
• Joint Ventures: Explore joint venture opportunities with marketing agencies, consulting firms, or other service providers within the CIS market. By offering bundled services, you can present a more comprehensive solution to potential clients

(Important!)

• Referral Partnerships: Establish referral partnerships with complementary service providers in the region, such as advertising agencies, PR firms, or SEO specialists. This mutually beneficial arrangement allows you to refer clients to each other, broadening your market reach. (Highlight the referral program on your website to encourage participation)

Digital Branding Strategy

Differentiation Strategy:

• SWOT Analysis: Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to understand where your agency stands in comparison to competitors. Leverage your strengths, address any weaknesses, seize opportunities, and mitigate potential threats. (Needs to be done in 2 weeks)
• Niche Specialization: Highlight your agency’s exclusive focus on traffic arbitrage, iGaming, betting, dating, crypto, and nutra industries. Emphasize that you understand the unique challenges and opportunities within these sectors better than generalist agencies. (Must be on site)
• Service Customization: Offer highly customized design solutions tailored to the specific needs of each client. Unlike competitors who may offer one-size-fits-all packages, your agency’s flexibility and adaptability should be a key selling point. (All types of niche should be demonstrated)

Branding:

• Consistent Brand Messaging: Develop a strong, consistent brand message that resonates with your target audience. Ensure that all marketing materials, communications, and presentations convey your agency’s unique value proposition. (We need to have cleare message about UTP, and say it LOUD!)
• Brand Storytelling: Craft a compelling brand story that highlights your agency’s journey, values, and mission. Use storytelling techniques in your marketing to create an emotional connection with potential clients. (Also can be videos for self-brand)
• Visual Identity: Ensure that your agency’s visual identity (logo, website design, marketing materials) reflects the high-quality, innovative services you offer. Consistency in design across all touchpoints reinforces your brand’s professionalism and reliability. (We need brand book, voice of ton, presentation, and mb small contract)
• Localized Content: Translate all your marketing materials, website content, and communications into Russian and other relevant languages. Ensure that your messaging resonates with the local audience by incorporating cultural references and idioms. ( All materials must be duplicated in Russian)

Messaging:

• 24/7 and After-Service Support: Provide excellent post-project support, offering additional guidance or tweaks if needed. This not only enhances client satisfaction but also opens the door for future projects and referrals.
• Core Message: Your core message should clearly articulate what your agency does, who you serve, and the benefits of your services. For example: "We provide high-quality, scalable design solutions tailored to the fast-paced needs of the traffic arbitrage industry, helping your business stay ahead of the competition."
• Tagline and Slogan: Develop a tagline or slogan that encapsulates your agency’s mission and value proposition in a few words. For example, “Designing Tomorrow’s Success” could reflect your forward-thinking approach.
• Tone: Your brand’s tone should be confident, knowledgeable, and approachable. This is crucial when communicating with potential clients in industries that are both competitive and fast-paced like iGaming and crypto.
• Language: Use clear, direct language that resonates with your target audience. Avoid jargon unless it is industry-specific and will be understood by your clients. The goal is to communicate effectively, emphasizing your ability to deliver results.

Budget Allocation & Reinvestment

Initial Budget Allocation

1. (10%) Engage in Telegram Groups (For example 1 free creo for 5 first people)

• Why: Reach target industries directly—traffic arbitrage, iGaming, betting, crypto—via Telegram.
• How: Active participation, share insights, and build relationships. Consider small promotions/free consultations to convert group members into clients.

2. (35%) Small-Scale Channel Ads (Also we can try facebook ads, but for now direct promotions is better)

• Why: Cost-effective way to target the CIS region via Instagram. Telegram or Youtube, cause it widely used by our audience.
• How: Test ads in niche channels, experiment with different creatives to find what resonates.

3. (25%) Cold Outreach & Lead Generation

• Why: Directly introduce services to decision-makers in large companies.
• How: Invest in outreach tools/services (Indian people). Consider outsourced lead generation with project finders on commission. Also we can rewrite manual, so they can use it for work.

4. (15%) Website Optimization (We need seo optimization)

• Why: Your website is the digital storefront—crucial for conversions.
• How: Optimize for conversions: clear CTAs, compelling copy, easy navigation. Invest in SEO for better visibility.

5. (15%) Content Creation for Social Media (Tik tok/ Reels for self-brand)

• Why: Consistent content builds brand awareness and credibility.
• How: Consistentcy is a key. So just upload untill we make it.

Reinvestment Strategy

1. Scale Successful Ads

• Plan: Reinvest profits to scale ads that perform well. Increase spending on high-engagement/conversion ads. Expand to additional channels targeting different audience segments. (Also Self-Brand, gonna be key metric here)

2. Expand Cold Outreach

• Plan: Use earnings to broaden outreach. Hire more project finders, invest in advanced CRM tools, extend outreach from TG to platforms like LinkedIn, Forums, and others.

3. Enhance Website & SEO

• Plan: Reinvest in continuous website optimization. Add features (chatbots), Messaging system, refine SEO, create tailored landing pages for specific client segments.

5. Test Paid Social Media Campaigns (Most recently)

• Plan: Experiment with paid campaigns on Instagram and Telegram. Promote specific services, drive website traffic, and increase brand visibility.

6. Explore New Advertising Channels

• Plan: With growing budget, explore Google Ads, Facebook Ads, industry-specific sites. Diversify advertising to reach a broader audience.

7. Build a Referral Program (VERY IMPORTANT!!!)

• Plan: Create and promote a referral program to incentivize current clients. Cost-effective client acquisition while rewarding loyalty.

8. Invest in Advanced Content Marketing

• Plan: Develop in-depth content: Videos like Reels and Tik-tok, and something more complicated as: whitepapers, webinars. Demonstrate expertise and attract high-value clients. (Mostly because of hiring freelance content creators.)

Execution Timeline

Phase 1 (Month 1) Deadline- 31.08

• Finalize with brand book, style, and all stuff we gonna need in future.
• Finalize Portfolio.
• Finalize website and launch Instagram page or Tik-Tok.
• Engage with Telegram groups and start direct outreach.
• Also try few Paid promotions.

Phase 2 (Month 2-3) Deadline- 31.10

• Seo Optimizations.
• Consistent and optimized media engagement (Outsource).
• Host webinars and launch a referral program.
• Reinvest earnings into additional services we will provide.
• Expand content marketing and refine strategies based on results.
• Start Big Brand developing plan.
• Enhances to ENG auditory and other niches if needed.

Phase 3 (Month 4-6) Deadline- 01.01

• Optimize team and processes.