Impact of Covid-19 Outbreak on Automotive Display Market

The global automotive display market is predicted to touch USD 23 billion at a 13% CAGR over the forecast period (2017-2023), states the new Market Research Future (MRFR) report. An automotive display, simply put, is a primary conduit for preserving vehicle information to passengers and drivers. Today, various forms of displays are installed in cars such as mirror display, entertainment display, center stack display, instrument cluster display, head-up display, among others. This touch screen display device offers access to navigation that is distraction-free. Besides, it also offers driver safety features as well as multimedia function for cars including tire pressure and engine heat indicators.

Various factors are propelling the automotive display market growth. These factors, as specified by the Market Research Future (MRFR) report, include burgeoning demand for infotainment in cars, growing dependency of navigation systems, rising demand for connected vehicles, and growing in-vehicle safety and comfort. Additional factors pushing market growth include rapid adoption of OLED panels, the advent of autonomous vehicles and augmented reality, and technological advancements such as artificial intelligence, and ADAS.

On the contrary, safety concerns about the replacement of mechanical controls with touch screen display and high cost of advanced automotive display systems are factors that may hamper automotive display market growth over the forecast period.

Market Segmentation

The Market Research Future report provides a wide segmental analysis of the automotive display market based on display size, type, and applications.

Based on display size, the automotive display market is segmented into >10, 6”-10”, and 3”-5”.

Based on type, the automotive display market is segmented into AMOLED, PMOLED, and TFT LCD. Of these, the TFT LCD segment will have the largest share in the market over the forecast period.

Based on applications, the automotive display market is segmented into infotainment, navigation, and telematics.

Regional Analysis

Based on the region, the automotive display market report covers growth opportunities and the latest trends across Europe, Asia Pacific (APAC), North America, and the Rest of the World.

Of these, Europe will spearhead the market over the forecast period. France, the UK, and Germany are the key contributors here. The presence of several premium car manufacturers such as Bentley and Bugatti are predicted to boost the market growth in this region.

The automotive display market in the APAC region is predicted to grow at the fastest pace over the forecast period. This is owing to the presence of developed economies such as South Korea, China, and Japan. Presence of leading companies in the region such as Panasonic Corporation and LG Display Co. Ltd are pushing the growth of the market in this region.

The automotive display market in North America is predicted to have favorable growth over the forecast period. This is owing to the early adoption of various trending technologies such as IoT, artificial intelligence, and better infrastructure for deploying such technologies.

Key Players

Leading players profiled in the automotive display market report include Qualcomm Technologies, Inc (US), Magneti Marelli S.p.A (Italy), Nippon Seiki Co. Ltd (Japan), 3M Company (US), Continental AG (Germany), Visteon Corporation (US), Robert Bosch GmbH (Germany), Delphi Technologies (UK), Panasonic Corporation (Japan), and LG Display Co. Ltd (South Korea) among others. Along with these key players, there are other players too that are contributing to the growth of the market. These include Nidec Corporation (Japan), Synaptics Incorporated (US), and Denso Corporation (Japan).

July 2019: Continental, a leading technology company, has joined hands with Leia, a popular Lightfield display solutions provider in Silicon Valley. They have developed a Natural 3D Lightfield Instrument Cluster, which is a revolutionary and innovative cockpit solution that will offer “as you see it” visibility. This will enable better driver depth of perception that too without using adaptive eyewear. This technology will allow information to be presented to drivers safely and in real-time, thereby enabling drivers in becoming more intuitive and comfortable while interacting with their cars. Passengers both in the back and front seats can also share with the driver the 3D experience.