How a New York esthetician became fully booked with the help of Instagram

We started the work in August, 2018 and still continue our cooperation. When we started there were 700 followers, the audience was not active. This is the way it was when we started and the way it looks now

When we started the Esthetician had several bookings a week, many open hours, no requests from instagram..

First of all we created a content plan and decided to focus on personal brand of the esthetician. The profile photo was substituted by a professional one, changed the bio, added highlights. We provide free tips on how to take care of the skin at home. We also make useful content posts about treatments and "beforeandafter" pictures.

Everyday we work on increasing the number of followers by following and liking people who might be interested in this kind of services, many of them follow back. Also we created sections in highlights "Questions and answers" "Reviews" these sections increase the trust to the esthetician and close the conserns.

To increase the number of appointments we started to send a special offer to new followers - free additional treatment if they book within 2 weeks. Right now we offer just a free consultation, because the esthetician is fully booked.

Also Kamilla increased the prices for services as we work on creating a personal brand, so when someone needs a facial treatment, they always book with Kamilla bacause they trust her, see her works, feedback.

Followers see many comments in the posts of real people that want to book, ask prices and that increases the desire to book, especially after such a king greeting in DM with free consultation offer.

We consistently make posts and stories, share tips. There were so many reviews that we decided to create an additional page for that.

Also we have invited a blogger and showed live video of the treatment with her.

Kamilla (the esthetician) is very satisfied with our cooperation. She is fully booked. Below you can find her feedback.

My name is Aza Kishnyarova

instagram.com/aza_beautybiz