Car Insurance - Strategy

Ось так виглядає самі оффера

http://coverageprofessor.com/form/?c=22596&source={{value}}&pcid={{value}}

https://policychampions.com/?c=22596&source={{value}}&pcid={{value}}

https://gettinsured.com/?c=22596&source={{value}}&pcid={{value}}

https://policywagon.com/form/?c=22596&source={{source}}&pcid={{value}}

Людині треба пройти досить довгу форму і залишти свої дані. В основному все побудовано навколого тогу, що цей сервіс дозволить тобі сильно зеокономити на автостраховці.

US geo:

peak payout: CPL 10.50 for all states excluding - -CA, NJ, NY, DC (CPL 1) /HI, MI, & MA (CPL 6)

peak 9am-6pm est m-f / offpeak cpl 5

cap 150 leads/day

Traffic type- Social

Ideal Consumer Demographic:

insured consumers

age demo ideal: 20-64

Restrictions:

• celeb ai or celeb angles

• no gas card rebate, rebate, get $$ to sign up

• no biden angles, and other gov angles

• No free auto insurance

• no carrier logos

• No large name brand logos (Costco…etc)

Bid/cost cap scaling

Let’s imagine that your ideal CPA is $20. Duplicate 1 bundle to ~3-5 different campaigns with different cost caps / bid caps. We suggest using a 1$ step in a cap
So, we will have the next situation into Ad Account:

• Campaign #1 — Broad, US, Ad1, CostCap15$
• Campaign #2 — Broad, US, Ad1, CostCap17$
• Campaign #3 — Broad, US, Ad1, CostCap20$
• Campaign #4 — Broad, US, Ad1, CostCap22$
• Campaign #5 — Broad, US, Ad1, CostCap25$

If you still observe good results for CostCap22$ on a second day, you can scale it up via campaign duplication with new cost caps: 21$, 23$

The second way is to launch only 1 campaign with a bid of $ 20 — in case we don`t have any spending in the next 30 minutes — raise the bid on 1$ — and do it till the campaign starts spending.

If the campaign start spending but slow — raise the bid with small step like 0,10-0,15 cents

Generally, the campaign with perfect bid which works in KPI should spend 80% of your daily budge