Fact.MR, in a recent research study, unveils compelling insights into the birch water market during the forecast period. According to the research study, the global birch water market is anticipated to grow at a CAGR of ~ 16%, primarily driven by growing demand for products offering artful convergence of taste and wellness, Birch water holds the status of a well-known health drink in the European countries, while its benefits are being recognized by a large number of North American consumers. This particulars, in turn, validate the lucrativeness of both North American and European markets for market players to pin their focus on.
According to the report, consumers are showing high proclivity for enticing flavors, and manufacturers are further jumping onto this dynamic bandwagon by offering flavored birch water formulations. Increasing reluctance over beverages infused with chemical additives have picked pace, which is another key factor underpinning the market growth. In the birch water market, many emerging startups are increasing their production capacity rigorously to fulfill the demand of birch water. Although many companies offer flavored birch water in their products portfolio, some consumers also prefer the slightly sweet, and syrup-like taste of unflavored birch water.
Cosmetic Industry to Remain the Prominent End User
The demand for birch water in the cosmetic and personal care industry is propelling the market growth significantly. Birch water has been long famed a valuable ingredient in Eastern Europe, China, and Canada. Cosmetic manufacturers are making use of birch water to incorporate in their cosmetic formulations for skin and hair nourishment. In the cosmetic industry, birch water is mainly used for use cases such as washing hair, bleaching skin, and replenishing hair growth. Moreover, higher concentration of manganese and minerals in birch water aid in regulation of blood sugar and bone structure through calcium absorption, which further increases the demand for birch water in the pharmaceutical industry.
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“The adequate availability of birch trees in Europe and North America is boosting the market growth in these regions. Besides, being used as a health drink, birch water finds their application in several application areas, including personal care and pharmaceuticals. In the birch water market demand for flavored birch water is increasing among consumers”- Says lead research analyst at food and beverages.