Global sales of airsoft guns reached 2.7 million units in 2018, according to a recent market research study of Fact.MR. The report has projected ~6% annual growth in the airsoft guns sales volume towards the end of 2019, indicating healthy growth prospects of the airsoft guns industry over the next few years. With rising proclivity of the millennial generation for leisure sports, strongly backed by increasing discretionary purchases, it is highly likely that the demand for airsoft guns and other shooting sport gear will experience a robust hike in years to come.
The study opines that electric-powered airsoft guns continue to witness increased adoption over spring-powered and gas-powered variants, attributing to their selective fire capabilities. Moreover, electric-powered airsoft guns can be leveraged for both semi and fully automatic operations, unlike the rest two counterparts. Manufacturers are thus likely to maintain their focus on innovations in electric airsoft guns, banking on their successful track record on the basis of ‘customization’.
Over 70% Sales Upheld by Individual Buyers
The study opines that the shifting focus of individuals, specifically from millennial generation and Gen X, continues to significantly contribute to the growth of the airsoft guns market, owing to their growing enthusiasm for airsoft. In line with the increasing number of individual buyers who collectively accounted for sales of over a million units of airsoft guns in 2018, manufacturing companies are zooming in the focus on the needs of individual consumers, to reformulate their growth strategies. The demand for customized paint jobs on airsoft guns is likely to gather momentum as an aftersales service, hinting a new focal point for market players in the airsoft guns landscape.
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Growing traction for fully automatic and highly upgraded guns that have adequate metal gearbox internals covered in strong polycarbonate, continue to uplift the revenue share of electric-powered airsoft guns in the market, which was ~40% in 2018. With end users seeking guns that can be readily upgraded to increase the rate of fire, electric-powered airsoft guns will continue to witness a spike in sales in the forthcoming years.