The displays which were used in computers and TVs offered users to interact with the images. These requirements led to the use of TFT LCD displays which were implemented in commercial PCs and laptops. TFT-LCD market grew in television and smartphones segment and acquired the most significant market share in the global market. The recent breakthrough in the display technology is the OLED technology, and this technological disruption is expected to prevail in the display market as the demand for various sizes, technology, and forms of display for vivid applications keeps on evolving which in turn is expected to drive the display material market in the coming years.
Display technologies have been around since the early 1900s with the inception of cathode ray tubes (CRT) which was eventually commercialized in 1922. The display industry has evolved over the years with several technological disruptions. However, the fragile nature and bulky size of the CRT led to the next breakthrough in the display industry with the introduction of light emitting diode (LED) technology following which liquified crystal display (LCD) and plasma screens were developed.
Similarly, the technologies used in the smartphone were invented back in 1965. The consumer electronics industry with the advancement in technology has changed significantly over the past decade. The technological advancements have not just been witnessed for smartphones but have also been used for TVs, monitors, laptops, and other display devices.
In terms of value, the TVs and monitors segment dominated the next-generation display materials market (by application). The TVs and monitor segment was valued at $51.09 billion in 2018 and is projected to reach $173.43 billion by 2029, registering a CAGR of 11.75% between 2019 and 2029. Some of the giant TV brands are now shifting their focus towards the development of QLED TVs. For instance, Samsung QLED display TV with quantum dots technology has shown better display efficiency results and better image quality.
Samsung launched its QN65Q7F QLED display TV in FY2018 and is planning to launch various QLED TV series in 2019. Samsung’s 65” fifth generation of 4K Ultra HD flat screen TV has all the latest display features. This TV is equipped with QLED technology and has used Q7F QLED series in its display panel. Samsung has launched many quantum dots display TVs with different size available in the market. Samsung is launching its top-notch QLED TVs with no screen burn-in warranty of 10 years.
Samsung has also launched its QLED monitor focusing on gaming purpose. However, the bulk of display market still uses OLED display panels, and QLED display panels are expected to give a tight competition to the survival of OLED panels due to its high-end efficiency and low production cost. The competitive landscape of the next-generation display materials market consists of different strategies undertaken by major display manufacturers to gain market presence. Some of the strategies adopted by display manufacturers are a new range of product launches and developments, partnerships, collaborations & agreements, and mergers & acquisitions.
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Among all the strategies adopted, new businesses and collaborations have dominated the competitive landscape and are the most widely adopted strategy amongst the next-generation display materials manufacturers. Universal Display Corporation, Nanoco Group, Quantum Materials Corporation, Sharp Corporation, and Merck Group, among others, are the five top runners in the global next-generation display materials market.
Most of the display material manufacturers are of similar financial capability, and the industry landscape is quite competitive because of a large number of players in the market. Therefore, innovation and development have been a critical factor for considerable scale growth in this market. To increase their overall global footprint, display manufacturers are launching new products, expanding their businesses and are also entering into strategic partnerships with different distributor networks and e-commerce portals to target a greater audience.