They named their new business the Black Panther Party for Self Defense. It differed from other black rights organizations of times, that have been almost all non-violent, in so it advocated armed security and self-reliance for the liberation of American blacks. Newton and Seale thought that the non-violent traditions of leaders such as Martin Luther King Jr. centered wrongly on the integration of whites and blacks. That integration, they believed, hinged on showing to whites that greens were good enough, wise enough, also human enough to "deserve" equality. Rejecting that notion, Seale and Newton countered that greens must alternatively give attention to improving the discrepancy in power, political and financial, that existed between whites and blacks.