How to start selling online courses on Instagram (even if you aren't expert in something)
Hi! My name is Danil Brasmann and my team and I run online courses through instagram. In the last 8 months we have sold $600,000 worth of courses (even without using our social networks)
Let me tell you more about what we do. And show you the results by example?
In short, we sell courses through bloggers and experts on instagram. We go to an expert in a particular field (like making money from cryptocurrency or ebay) and suggest that he launch an online course and sell it to the audience
Why Instagram? The great thing about Instagram is that when you look at your favorite blogger's posts, you feel as if you know him or her.
You often see events from his personal life, his thoughts and experiences
That's why the audience in instagram is very engaged and even if the Influencer has followers but no engagement, it can be created in a couple of weeks
What have we been selling?
There is a blogging platform in our country with readers and authors who write articles. On this platform, you can make money through embedded advertising or brand advertising
We had an expert acquaintance who was making good money on this niche - $3,000-4,000 (which is a lot of money in Russia with an average salary of $500).
We found a small copywriting blogger on Instagram with an audience of 14 thousand subscribers and offered him cooperation. Our expert in writing articles will be responsible for the quality of the product and teaching people, and the blogger will tell his audience about this course and involve them in this direction (thanks to our mechanics)
To begin, we:
1. Determined how we would warm up our audience to the product
2. Then, we talked to our audience and learned more about them - their pains, interests, possible purchase objections and desires
3. Through Storytelling in Stories we ascertained interest in this online course and collected the first applications
4. Within a week we told them about the product, told them how much they could earn there, and then announced the start of sales
5. The average cost of the course for us was about 45000 rubles (643 $ - despite the fact that this is actually equal to the average salary in Russia and not everyone could afford it)
As a result, we have the following:
What are we doing now?
Now we are working with a major Russian blogger (instagram.com/vasalamov) and despite the fact that he shoots entertainment videos, we managed to collect 400 applications for the course (despite the fact that instagram in Russia is officially blocked)
While we continue our warming up the audience, but based on the number of requests and our experience can calculate how much we will earn approximately
Let's imagine that out of 400 applications, only 150 people reached the end of our funnel
150 people who are the hottest leads are ready to buy and want to do what we sell
Of these, even if they buy only 30% of them, it is 50 people with an average check of 40 thousand rubles (±612$), the result will be about $ 28 000 (in the worst case)
In this case, we do not use any webinars, but only stories and posts
And that's given the fact that most of his audience are not interested in any earnings, but only like to watch funny videos
Online Courses in Russia
The market for online education in Russia is incommensurably small compared to the American market. Nevertheless in Russia they are very widespread and practically every Influencer who has an audience of at least a few thousand subscribers sells courses and earns several times more than from advertising
Sometimes, if they do not have knowledge in something, they cooperate with experts and launch their product for their audience.
Online Courses in America
I've looked at more than 50 American Influencers - how they sell products, how they present them, and so on. In the States, they do it differently: they usually just notify people that they have some kind of course and put a link to the site with information and payment in the account description.
In Russia, we sell deeply through the posts, carefully interacting with the audience and thus get a larger number of sales
According to our statistics, if you just put a link in the account description and occasionally mention the course to the audience, at best, you can gather a couple dozen students in a few months
Through the posts, with the same audience, you can get already 100 + students and with a much larger check, as well as greatly fuel the rest of the audience, which is then more likely to buy our product
Here's the account of a girl who is a reseller on Ebay. She's making good money in this niche and lives off that income alone, and she has almost 9,000 people following her - a huge number
Even if you run a course with a cost of $ 199 (which actually people will pay for itself in the first month) and collect only 20-30 students (with this audience is easy) - it's already 4000-6000 dollars
I want to note that in Russia we sold a course on earnings on ebay at a cost of $ 1200, not $ 199, so the figures may be much higher
In this case, all future launches will have even better results, because we will already have reviews of students, successful cases, etc., so even with 9,000 subscribers can make $5-10 thousand launches without any problems
Important points about selling online courses
Some Influencers, who sell online courses completely forget about the fact that you should sell what you really know, not an empty product.
So if a blogger doesn't know what he is an expert in, it is better to involve an outside person who has a lot of experience in his area and is willing to share it with other people
What do I offer?
To be honest, this is my first experience with foreign Influencers and I admit that some mistakes may be made during the work, and also the work plan itself may change.
So I want to propose the following option - we will work with you in the test, without payment and other things.
First, we will test the selling model, talk to the audience and understand whether it will work to sell or not - is there a demand for it?
If you are interested to try yourself in online courses, please send me an email