Consumer preference with respect to balloons for private as well as public events has dramatically shifted to foil balloons due to the flexibility offered by them with respect to size, shape, color, and print. Additionally, the air filled in these balloons have far longer life than regular latex balloons. However, foil balloons are not as biodegradable as regular latex balloons. Hence, they face restrictions in terms of environmental safety. The non-biodegradable factor of these balloons are adversely impacting the growth of the market during the forecast period.
Foil balloons are called so due to thin top coating of aluminum on them. Additionally, these balloons consist of Mylar – a type of nylon that serves as a base material. Hence, they are also called Mylar balloons.
Foil Balloon Market: Competitive Landscape
Pioneer Balloon Company
The Pioneer Balloon Company is one of the oldest companies in the balloon industry, and has its presence across North America, South America, Asia Pacific (APAC), and Middle East. The company operates through its three key product lines that includes Pioneer Party Group, Qualatex, and Pioneer Line. Birthdays, marriages, anniversaries, and other occasions such as Christmas, New Year etc. are some of the major segments that company caters to.
Belbal Group was founded in 1984, and is currently headquartered in Belgium. The company has its distributors present across the globe. Belbal provides a variety of in-store party range including balloons and coherent planograms to its consumers. The company’s products are marketed and sold under the brand name BELBAL, and are available at discount stores, mass-market lines, luxury stores, and specialized retail stores.
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Since 1977,CTI Balloons has been manufacturing foil balloons, which eventually made the company a leader in introducing and mass producing foil balloons into the market. Despite new entrants, CTI Balloons continue to maintain its leadership in the market in terms of design, quality, development, and innovation. The products by CTI Balloons are available in more than 20 countries worldwide. The foil balloons by CTI are produced at its manufacturing plant in Barrington.
Yiwu Huan Teng Balloon Co., Ltd
The company Yiwu HT Balloon is the export department of Huanteng Printing Industry Co., Ltd. It is among the leading manufacturers specialized in balloon printing in China. Yiwu Huan Teng Balloon was established in 1998, and has a history of more than 10 years in production and export of balloons. Its portfolio includes products such as foil balloons, latex balloons, and other custom balloons. Yiwu’s products are exported to North America, Europe, the Middle East, South America, and Asia Pacific.
Some other key players operating in the global foil balloon market include Unique Industries Inc., Creative Balloons Mfg. Inc., Lucky balloon Ltd, Balloons Are Everywhere, Inc., and Grabo Srl.
Foil Balloon Market: Dynamics
Rise in Adoption of Foil Balloons for Advertisement and Promotional Purposes
Foil balloons can be produced in any desired shape and size. Moreover, they are more versatile than latex balloons. Hence, consumer goods and electronics brands choose these balloons as an advertisement and promotional tool. The increased adoption of foil balloons for advertisement and promotional events have significantly contributed to the expansion of the global foil balloon market in the recent past, and it is anticipated to continue to drive the market in the next few years.
Stringent Usage Regulations to Restrain the Global Foil Balloon Market
In the past couple of years, release of foil balloons into the open has resulted in severe accidents. For instance, in March 2016, a power outage took place in California caused by a foil balloon tangled in the power line. Similar incidents have taken place in recent years, and owing to this, foil balloons are facing usage restrictions. Enforcement of regulations has been impeding the global foil balloon market. It is likely to continue hampering the market in the near future.