Growing number of carriers of all sizes and hues world over are investing in complimentary in-flight entertainment system featuring a range of onboard entertainment experience, notes Transparency Market Research (TMR). The global in-flight entertainment (IFE) market finds the airlines putting large hopes on the system to generate ancillary revenues and catapult them to better their competitive edge. Domestic passengers in particular are drawn toward these IFE systems. Those on international flight have been one of the key consumer cohorts in the global in-flight entertainment market are opening up new demand potential for growing array of in-flight video and audio libraries.
Deploying Scalable and Customizable Onboard Solutions Bellwether for Growth
Several airlines in the in-flight entertainment market are expected to bolster their on-board connectivity through collaborations with OTT providers. The move is helping help them offer onboard entertainment experience using passengers’ own devices. They are also partnering with video-on-demand platform providers for domestic flyers. Further, passengers are benefitting from the focus of airlines to aim for scalable and customizable onboard entertainment solutions. Over the past few years, especially in emerging economies, no-frill airlines have jumped on to the bandwagon by including in-flight entertainment options for their flyers.
The global in-flight entertainment market was valued at US$3.5 bn in 2017 and is projected to clock an rise at CAGR of 12.7% from 2017 to 2022. The worth of the market is expected to reach US$6.4 bn by the end of this period.
Of the various components, hardware has emerged as the leading one in the global in-flight entertainment market and will contribute a revenue of US$3.4 bn by 2022-end. The growth is fueled by the efforts of airlines to deploy better consumer interface technologies and low-maintenance hardware. A case in point is seat-centric technology.
Flyers Work Relentlessly to Bolster Connectivity Options in Long-Distance Flights
International flyers in the in-flight entertainment market have pinned revenue-generation hopes on advanced connectivity options. Availing better Wi-Fi networks have hooked passengers in various regions to go for in-flight entertainment. Airlines are planning to deploy cutting-edge platforms in their future fleets for bolstering wireless connectivity. The trend is gathering steam in the market. This aspect has been one of the key accelerators for the North America in-flight entertainment market.
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The demands in the regional market is fueled by advancements in aeronautics, especially those used in long-distance international flights. The worth of the market is anticipated reach nearly US$2.2 bn by 2022.
On the other hand, Asia Pacific Excluding Japan (APEJ) and Japan are expected to gain sizable shares in the global in-flight entertainment market during the assessment period. The growing demand for customizable content for travel enthusiasts in the regional population is expanding avenues.
Flyers in various countries the region are expanding content categories that can be accessed through hand-held devices of the flyers. Growing numbers of long-distance flyers are bolstering prospects for them. Further, several of them are offering an array of contents that come under the ambit of targeted advertisement pertaining to lifestyle products for promoting on-board sales.