Mascara Market Share, Growth, Enhancements and Global Developments 2020

Increasing disposable income and high demand for color cosmetics from developed countries owing to increased fashion awareness are likely to drive the global mascara market. Economy development and increasing working women population expected to drive the market. One of the applications of mascara as a basis makeup product to enhance the appearance will contribute to the growth of this market.

Global Mascara Market Share has witnessed continued demand during the last few years and is projected to reach USD 10,306.16 million, globally by 2023. By 2023, based on product-type volumizing mascara will experience the highest growth rate based on the easy application and high functionality of the product. Additionally, volumizing mascara expected to dominate the market by holding more than 40% share in the global mascara market. However, lengthening mascara will experience the highest growth rate of 6.93% during the forecast period and is evaluated to account for a share of more than 30% during the same period. Furthermore, among the various product-types, curling mascara is likely to experience a moderate growth rate during the corresponding period.

Regular mascara is predicated to dominate the market followed by waterproof mascara over the forecast period. High demand for mascara for daily basis use will drive the sale of regular mascara market. Additionally, regular mascara is estimated to hold a major share of more than 50% during the forecast period 2017-2023. However, surging demand for long lasting cosmetics will support the sale of waterproof mascara on the global level and hence the product will experience a growth at a rate of 6.82%. Furthermore, on the basis of distribution channel, store based channel will dominate the market and will account for a share of more than 50% owning to convenience shopping experience.

Leading Key Players

This report includes a study of strategies such as mergers and acquisitions, product launches by the major mascara market players. It further includes product portfolios, developments of leading major players, which includes:

  • LOréal SA (France)
  • The Estée Lauder Companies Inc. (U.S.)
  • LVMH Moët Hennessy Louis Vuitton SE (France)
  • Coty, Inc, (U.S.)
  • Avon Products, Inc. (U.S.)
  • Shiseido Co., Ltd (Japan)
  • Revlon, Inc. (U.S.)

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The Global Mascara market is segmented on the basis of Product-Type, Category, Distribution Channel and Region.

This market research report further provides insights on various levels of analysis such as industry analysis, market share analysis as well as leading market players and their profiles. This report also helps in studying target consumer segments by providing views on emerging and high-growth segments and market size. Together the market data comprise and discuss basic valuations on the competitive scenarios and strategies of the global mascara market including high-growth regions, countries and their political, economic and technological environments. Furthermore, the project report also provides views of historical market values as well as pricing and cost analysis of the same.

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