Baby Toys Market Strategy, Industry Trends, Forecast to 2024

The Global Baby Toys Market and found out that it is expected to expand at a decent CAGR over the assessment period 2016 to 2027. The market is forecasted to scale a decent valuation in the years to come. The global economic development is fueling changes in the lifestyle of the masses. It is anticipated to reflect on the growth of the retail industry. The Baby Toy market is predicted to grow further at a significant rate of CAGR; witnessing exponential growth crossing its previous growth records by the end of the forecasted period (2016 – 2027).

Rising Disposable income is a key factor driving sales of Baby toys in developing economies. Given the massive size of the birth rates, toys for babies or infants are highly popular in all developing countries’ market. However, in price sensitive markets, sales of unbranded toys dominate when compared to branded toys. Thus, in the coming years, a pricing strategy is the key towards achieving growth in emerging markets, states the MRFR Research Analyst while commenting upon this deep diving study report, presented through more than 100 market data tables and figures, widely spread over 110 pages.

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Industry News:

In May 2019, Reliance Brands, a subsidiary of Reliance Industries (RIL), has completed the acquisition of British toy major Hamleys for a worth of USD 88.6 Mn.

In May 2019, Kylie Jenner, an American celebrity and owner of international cosmetics brand, is planning to expand her empire with a new line of products dedicated to babies and has filed a trademark for “Kylie Baby.”


By form, the global baby toys market has been segmented into cotton, plastic & silicon, foam.

By product type, the baby toys market has been segmented into electronic, soft, educational, and others.

Key Players:

The key players participating in the baby toys market are studied in this MRFR report for a detailed share analysis. Some of these players are

  • Hasbro
  • Fisher-Price
  • Mothercare
  • Vtech Holdings
  • Toys "R" Us
  • Brevi
  • Kids II
  • Chicco
  • Newell Rubbermaid

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Regional Analysis

North-America accounts for the highest share in the global baby toys market followed by Europe, Asia and RoW, accounting for a spectacular growth in terms of revenue generation and are expected to grow over the previous growth records by 2027 with a significant rate of CAGR of during 2016 to 2027.

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