Bath Soaps Market Analysis | Key Players, Driver, Challenge, Trend 2024

The global market for the bath soaps is finding significant growth possibilities with the surge in products for personal care industry growth of the personal care industry and the rising consumer demand for different varieties of bath soaps are fueling the growth of the global bath soaps market. In addition, consumer preferences for soaps with properties such as the use of organic ingredients, anti-bacterial, and paraben-free solvents are expected to be a major factor in the growth of the global bath soaps market. The presence of eminent players in countries like the UK, the US, Germany, India, and Japan is triggering extensive distribution.

The Global Bath Soaps Market Analysis is projected to register a significant growth rate of 5.1% from 2019 to 2024 (forecast period) to reach a market value of USD 24.8 billion by the end of 2024. The improved living standards among consumers and the rising demand for various varieties of bath products are driving the growth of the global bath soaps market. However, the increase in the presence of unorganized players and easy availability of substitute products are expected to hinder the growth of the global bath soaps market during the forecast period.


The global market for bath soaps can be segmented on the basis of type, form, category, and distribution channel to facilitate strategic developments. This analysis has solid backing from various volume-based and value-specific data.

By category, the global market for bath soaps is all set to include segments like organic and conventional. The organic segment is gaining traction owing to the growing demand for eco-friendly products.

By form, the global market for bath soaps can be segmented into solid and liquid. Both these segments have substantial market coverage owing to the increasing demand.

By type, the report on the global bath soaps market can be segmented into medicated and non-medicated. The medicated segment is witnessing substantial growth and a better marketing strategy is expected to play in favor of the growth.

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Regional Analysis:

The Asia Pacific region has almost 37% of the global market share that puts as the leader of the market. Japan and China are major bath soaps market, and it is expected to gain much boost from the online retailing sector. The regional transformations can also push the global market forward by providing better manufacturing capacity with a robust retail sector.

The market for bath soaps in North America can be considered as the second largest one. It would gain significant growth from the presence of several top-grade market players. The regional growth in the organized retail stores and specialty stores can take the market to new heights.

The European market for bath soap is having considerable growth. The regional market has the potential to make maximum impact by increasing the market demand and the ever-expanding portfolio of the manufacturers. Various countries like France, Germany, the UK, and others are expected to profit from contributions from major brands. The demand is set to be higher due to the growing consumption of these products by women. The region also fetches significant revenue from import and export.

Competitive Landscape:

Several companies in the global market for the bath soaps market have shown significant market coverage and this can be attributed to their implementation of various strategies. These moves both solidify their market stance and improve the holistic scene of the market. MRFR listed these companies to ensure a better understanding of trends that can impact market growth. These companies are Procter and Gamble (US), Unilever (UK), Colgate-Palmolive Company (US), Forest Essentials (India), Khadi Natural (India), L'Oreal S.A. (France), Henkel AG & Co KGaA (Germany), Laverna GmbH & Co. KG (Germany), L'Occitane International SA (Switzerland), Neal's Yard (Natural Remedies) Limited (UK), Truly's Natural Products (US), Chagrin Valley Soap & Salve Co. (US), The Honest Company Inc. (US), Botanie Natural Soap Inc. (US), A Wild Bar Soap LLC (US), and others.

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In September 2019, Karnataka Soaps and Detergents Limited (KSDL) announced that they have decided to change their packaging of the Mysore Millennium to reach a wider customer base.

Note: Our team of researchers are studying Covid-19 and its impact on various industry verticals and wherever required will be considering covid19 footprints for a better analysis of markets and industries. Cordially get in touch for more details.

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