As of now, there's no knowing what to expect as the rest of the year unfolds. However, here's what marketers will be prioritizing their budgets for 2020 - with a strong focus on consumer behavior of course.
2020 will be the year of creating and delivering more quality content that’s grounded in empathetic brand messaging and reaching out to as many prospects as possible.
What People Expect from Brands in This Time?
There has never been a more appropriate time for marketers to listen to their customers. Make sure to align your messaging with what your customers expect to hear from you amid the crisis. Respect, support, and nurture - be there for those who need you. Right now, it's less about what you want to say, rather more about what your audience wants to hear and will respond to. Let your marketing approach be human-to-human.