Global Sports Drink Market – Overview
Sports Drink, a flavored beverage containing high amounts of carbohydrates and electrolytes or minerals such as calcium, chloride, magnesium, potassium, and sodium help supply hydration lost during & after sports, exercise or a fitness regime. Keeping the body hydrated is anyway essential for all living beings and more so when the body is sweating profusely during rigorous activities. Similarly, rehydration is integral for people with diabetes who are often at risk of dehydration due to the excess levels of blood glucose.
Sports Drink Market appears to be fiercely competitive and fragmented with many well-established players having the global presence.
Different statics demonstrate varied, mixed opinions; some say Sport Drinks are vital, others say it is not. Just for instance – A vague statics say - Before the rise of Sports Drinks, athletes and everyone had only choice - water when we exercised or during the training. Proper hydration is necessary before, during and after an intense workout. How did we know when to drink, or how much? The way humans have known for eons—thirst. But the British Medical Journal team describes, sports drink makers spent a lot of money sponsoring less-than-rigorous research damning thirst as a guide to hydration and casting doubt on water as the beverage for staying hydrated. To make matters worse, recommendations once aimed at endurance athletes have now trickled down to anyone who exercises. Whatever!! “Sport Drinks are vital or not” will always remain a topic for the never-ending debate.
Global Sports Drink Market - Key Players
Well-established players having regional and global presence adorn the Sports Drinks market as highly competitive. Marketers are competing on the basis of quality, pricing, market reach, and financial resources. Innovation, mergers & acquisitions, and brand reinforcement remain the key trends for leading players in the Sports Drinks market. The market will witness a fierce competition due to the expected extensions in product & service and product innovations.
Some of the key players profiled in Global Sports Drink Market report include- Pepsico, Coca cola,Monster beverage co, Arizona Beverage company,Abbott Nutrition co, Glaxosmithkline plc, Living essentials, Britvic plc, Extreme drinks co, AJE group, Arctico beverage company international inc, D'angelo, Champion nutrition inc, and Fraser and neave holdings bhd.
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Global Sports Drink Market - Synopsis
The distribution channels play an important role in the development of sports drinks market. The penetration of large format retail including supermarkets and hypermarkets, and online shopping for groceries has been increasing, especially in the developing countries which are also augmenting the growth of the consumer food and beverage industry. The large format retail offer products at cheap prices, as compared to other types of retail. On the other hand, the online channels provide convenience to consumers. Shopping at modern retail is beneficial for both types of consumers, who have less time for shopping and are price sensitive. The increasing disposable income of consumers in the developing countries has been encouraging them for bulk purchase of groceries, including sports drinks at supermarkets and hypermarkets.
Global Sports Drink Market - Regional Analysis
North-America has dominated the market for Global Sports Drink Market with the largest market share, accounting for astronomical amounts and is expected to grow further over its previous growth records by 2027, Asia-Pacific and RoW are the growing market for Global Sports Drink Market and are expected to grow at a substantial CAGR during 2016 to 2027.
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