Increasing cardiac health issues associated with the consumption of conventional oils has uplifted the consumption of specialty oils owing to health benefits associated with the consumption which is driving the growth of Specialty Oils Market Analysis. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Specialty Oils Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.
Leading edible oil companies are focusing more on R&D in terms of product innovations and introducing active key ingredients to edible oil having better functionality. Specialty oils are alternative to conventional edible oils which have extra fat and lipid content. Innovations and upgrading technology have been principle of the research wing. Through extensive research and techniques, the companies are developing functional oils with aided health benefits.
Extensive investments are made in research and advanced technologies to enhance product range, and simultaneously provide new hybrids to meet the expanding market needs. Increasing popularity of functional food and specialty ingredients in diet among the population is likely to surge the global specialty oils market owing to high consumption of low-fat oil in diet. Additionally, high acceptance of natural ingredients and green label products in oil processing is supporting the growth of specialty oils market.
The amount of obese population and diseases such as hypertension, high blood cholesterol and other heart diseases due to high fat intake is increasing rapidly, which is a great concern among the growing population. This has intensified the demand for specialty oils and low-fat alternatives from several industries such as dairy, bakery, snacks & beverages and others. Moreover, rising demand for specialty food and innovative food ingredients is projected to drive the growth of specialty oils market over the review period.
Global Specialty Oils Market – Competitive Analysis
Market players in oil industry have been investing on product development and continuous product improvement to cater the consumer needs. Specialty oils contain ingredients which support improved human health. Omega-3 and Omega-6 fatty acids are common ingredients used in preparation of specialty oils. Manufacturers also rely on palm, soybean, coconut, cottonseed, and rapeseed oils to prepare specialty oils owing to better heart health benefits associated with consumption. The strategic sales plan of specialty oil manufacturers includes use of online channels for marketing and distributing the products along with product promotion in exhibitions and other platforms and choosing right marketing strategies which gives out a clear to target audience. Specialty oil manufacturers have collaborated with healthcare and medical advisors to arrange consumer awareness campaigns to help them choose healthier products.
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The key players profiled in specialty oils are as La Tourangelle (France), Roland Food (U.S.), Bunge Limited (U.S.), Dr. Adorable (U.S), AFRUE (Spain), Corilanga (Italy), BST International (Turkey), Agro International ltd (Banladesh), Shiv sales corporation (India), Silverline Chemical Ltd (India), Naturalist, LLC (Russia), Cargill (U.S.), BEIDAHUANG GROUP (China), J-OIL MILLS INC.(Japan), The Savola Group (Saudi Arabia )
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