Oatmeal Market to Witness Growth Acceleration during 2019-2027

The global oatmeal market at US$ 9.86 Bn in 2018 and is expected to grow at a CAGR of 4.2% during the forecast period 2019 – 2027, to account to US$ 14.08 Bn in 2027.

Grains continue to remain one of the popular solutions for various breakfast meals globally owing to its high nutritional and fiber-rich ingredients. Among these, avena sativa or popularly known as oats are a particular type of grains with multiple fitness and health benefits has attributed to their rising popularity among breakfast cereals, especially among adults. Oatmeal is simple oats based consumer products along with various grains, dry fruits, and other ingredients that are widely consumed for breakfast meals. Currently, some of the common types of oats available for the preparation of oatmeal are whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and bran oats.

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Top Companies: B&G Food, Inc. (McCann’s Irish Oatmeal),Bagrrys India Limited,Grain Millers, Inc.,Hamlyns Of Scotland,Kellogg Company,Marico Limited,Nature’s Path Foods, Inc.,Nestlé S.A.,The Quaker Oats Company,Weetabix Limited

Oatmeal Market Insights

Versatile health benefits of oatmeal

Breakfast continues to remain one of the critical meal for daily nutritional and protein intake among adults as well as children. Moreover, the availability of multiple popular breakfast cereals brands from numerous regional and global players has facilitated high market competitiveness in the overall breakfast cereals market. Furthermore, the recent surge in consumer awareness has attributed to manufacturers focusing on the marketing of their breakfast cereal products with an emphasis on the nutritional value of the products. The high fiber and nutrient luxurious raw materials of oatmeal i.e., oats owing to their versatile benefits associated with lowering blood sugar, maintaining glucose levels, lowering cholesterol, and weight management among other benefits has contributed significantly in its popularity across breakfast cereals especially among adults recently.

Recent changes in lifestyle inclined towards developing healthy eating habits

Globally, the number of individuals opting for a healthier lifestyle gas gained major traction especially across leading urban and metro cities. Furthermore, the rise in popularity of vegan based and gluten free food products across developed economies in North America, Europe and Asia-Pacific has also attracted in substantial demand for numerous oats based food products and drinks. In addition, the growing number of health conscious individuals along with a significant increase in awareness of health benefits of oatmeal is also anticipated to propel the market growth during the coming years.


Oatmeal Market - By Type

  • Whole Oat
  • Steel Cut Oats
  • Scottish Oats
  • Regular & Quick Rolled Oats
  • Instant Oats
  • Others

Oatmeal Market - By Sales Channel

  • Online
  • Physical Stores

Oatmeal Market – Sales Channel Insights

Oatmeal vendors use multiple channels to distribute its products across the globe. Having numerous distribution channels enables a business to reach to the in-depth of the market. Based on the sales channel, the oatmeal market is divided into an online and physical store. Brick and click strategy is widely adopted strategy across all regions. The physical store segment is expected to hold a major market share during the forecast period.

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