November 12, 2023

Venture capital and the startup ecosystem — sales strategy 

Considering your core values and advantages, let's integrate them into the sales strategy for Jack Mcginnell, aligning them with the context of venture capital and the startup ecosystem:

1. Intro:
- "Hi Jack, Paul here from Infiniti. It's exciting to connect with someone at the forefront of venture capital and startup growth. At Infiniti, we excel in swiftly connecting startups with the ideal tech talent, much like finding the perfect piece for a puzzle."

2. Point B (Goal/Aspiration):
- "In your role at True Global and Future VC, I'm curious about your vision for the startups you support. What kind of technological milestones are you aiming to help them achieve?"

3. Point A (Current Situation):
- "What challenges do these startups currently face in tech team development and scaling? This insight is crucial for us to provide targeted support."

4. Problem (Hindrance to Goals):
- "Could you share the key obstacles these startups encounter, particularly in building effective tech teams? Identifying these roadblocks helps us focus our solution."

5. What if Not Achieved (Consequences):
- "What impact do these tech team challenges have on the startups' potential for growth and attracting further investment?"

6. Program (Infiniti’s Solution):
- "Infiniti's approach is designed to address these exact challenges. We offer rapid talent matching, usually providing well-fitted candidate profiles within 2-3 days. Plus, our pricing is highly competitive, typically 30-50% lower than market rates."

7. Sale - Format:
- "Our process is streamlined and flexible. Think of it like selecting your favorite music on a marketplace – easy, efficient, and tailored to your taste. If ever a candidate doesn’t meet expectations, we can swiftly replace them, saving you the hassle and cost of a lengthy hiring process."

8. Time Limitation:
- "Given the demand for our talent, we operate within a tight timeframe to ensure startups can quickly secure the professionals they need. Our swift response can be a critical advantage in the fast-paced startup world."

9. Closing:
- "With 100% of our clients becoming partners and advocates, we’re confident in the value we bring. Let's discuss how we can integrate our solutions with the startups in your portfolio. When would be a convenient time to delve deeper into specific needs and potential collaborations?"

This strategy emphasizes Infiniti's strengths in a manner that is highly relevant to Jack’s role and the needs of the startups he works with, offering a compelling case for why Infiniti is the ideal partner for their talent requirements.