Digital Projects Leader CRM в Philip Morris International

Qualification & Experience:

At least three years of experience in CRM (Infrastructure, Processes, Communication, Reporting)

Main Roles and Responsibilities:

- Develop digital communication strategy

- Build operational CRM & digital communication plan

- Execute digital campaigns and improve efficiency

- Maximize DB engagement and ensure retention within DB

- Lead the development of web assets to maximize consumer reach and engagement

- Assess CRM & Digital effectiveness and manage reporting frameworks, define KPIs

- Build and enhance CRM business processes

- Experience with effective digital communication (format, frequencies, content) - Technical expertise (databases, API, data exchange protocols)

- Expertise in establishment and centralization of CRM processes

- Knowledge of CRM tools and infrastructure components (from business requirements to deployment)

Functional Skills

- Safeguard CRM expertise and establish knowledge sharing practices

- Develop and supervise CRM infrastructure

- Supervise claim management and guarantee efficiency

Manage the CRM database and control behavioral and attitudinal segmentation

We offer:

- Meal allowance

- Trainings;

- Life insurance, voluntary medical insurance;

- Competitive salary;

- Encouraging and motivating corporate culture;

- Permanent employment contract;


Please mention the Digitalization telegram channel as the source of information regarding this position

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