eCommerce Manager в PepsiCo

Job Description

The purpose of the role is to lead and manage development and implementation of company e-commerce strategy (omnichannel players), sales and promo execution with direct customers for all categories in Russia, taking into consideration the worldwide and regional experience.

  • Lead sale out reporting process (based on the eCom customers data)
  • Execute trading calendar
  • Fix product basics for customers based on the guidelines
  • Category management
  • Align promo-mechanics with client
  • Analyze and recommend best practice in sales activations
  • Present the results
  • Ensure that e-commerce strategy is consistent with other digital activities. Define key players. Execute on-line promo and sales activation plan.
  • Support sales team with creating Joint Business Plans with Customers
  • Work closely with sales teams on strategic/growth levers for the eCom
  • Creating and monthly updating promo library ( before and post promo analysis, ROI, etc.)


  • Background in digital e-commerce or digital marketing in the CPG industry 1-3 years minimum
  • Proven experience and a track record of exceptional Sales performance within B2C or B2B environment (preferably retail or ecommerce)
  • Proven expertise in digital strategies execution
  • Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships internally and externally
  • Proactive approach - drive online sales and customer engagement whilst taking others with you
  • Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
  • Strong track record of over-delivery against commercial targets
  • Inspire others – ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver
  • Innovative and entrepreneurial focus
  • English - not less than intermediate (written, good presentation skills in English)


Please mention the Digitalization telegram channel as the source of information regarding this position

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