Noni juice is derived from noni fruit and is widely used as nutritional tonic owing to its therapeutic and alternative medication properties.
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Increasing inclination of the consumers towards health befitting products is expected to propel the growth of noni juice market. Noni juice is attributed to prevent the risk of cancer, helps in proper functioning of the liver and heart and also helps to prevent certain health conditions such as gout and diabetes. Hence, gaining traction in nutraceutical industry. Apart from these health benefits, noni juice also poses antioxidant properties which further exerts antifungal, antibacterial and antipsychotic effects which helps in preventing conditions such as arthritis. Hence, broad spectrum of health benefits, is expected to propel the growth of noni juice market. With presence of anthraquinones noni juice has a stimulating effect on the skin and prevents the early wrinkle formation. Moreover, presence of biochemical component proxeronine and essential fatty acid, it helps in smooth functioning of cell membrane which, thereby, help to restore healthy skin. Hence, is extensively used in personal care industry. Also, increasing demand for natural and organic products among consumers is also expected to spur the demand for noni juice as it can be obtained naturally and organically.
Global Noni Juice Market is valued to reach USD 260 Million by 2024, growing at CAGR of 6.8% over forecast period 2020–2026. Rising inclination of consumers towards health befitting products, antioxidant properties which further exerts antifungal, antibacterial and antipsychotic effects coupled with use in cancer treatment are the factors driving the market growth.
- High demand for healthy and nutritious products
- Rise in health consciousness
- Helps in the proper functioning of the liver and heart
- Prevents grout, diabetes, and arthritis
- Rich in antioxidants
- Works as an antifungal, antibacterial, and antipsychotic
- Rich in anthraquinones, which prevents early wrinkles
- High demand for natural and organic products
- Elevates potassium levels, which can hamper the market growth
- Lack of awareness
- Lack of warning signs on product labels