Yogurt Market By Type, By Distribution Channel, By Geography – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2019 – 2026

The Global Yogurt Market is valued to reach USD 106,307 million by 2023. The market is expected to grow at a CAGR of 4.8% over forecast period 2020-2026, owing to factors such as expansion of retail markets, rise in disposable income, health benefits associated with consumption and increase in health awareness.

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Yogurt is a popular food products across various cultures and is mainly known for its taste. Commercial availability for yogurts spans flavored products which are globally produced and have a received a huge reception from all classes of the society. Yogurt as a dairy product offers major health benefits to patients with high blood pressure and diabetes. It is known to reduce the diastolic and systolic blood pressure in patients.

Availability of major types of yogurt consumed today are stimulated by cultures and traditions pertaining to lifestyle. For instance, in Europe and Asia, it is consumed after it has undergone alcoholic fermentation with the combination of bacteria and yeasts whereas in Germany, it is normally heat-treated to eliminate the bacteria. In some countries, prebiotics and probiotics are also added to the yogurt. The market is subject to witness varying patterns of yogurt consumption amongst countries although exhibiting a moderate consumption on the global scale. Even though in the United States, the consumption is encouraged as a part of nutritional awareness the consumption is relatively low as a 7% in the overall U.S. market. However, in developing economies, yogurt consumption is an indicator of economic reforms. For instance, in Brazil, the consumption for dairy products is as high as 40% while yogurt products account for 8% which is majorly dominated by women.

Yogurt Market Trends, Drivers and Opportunities:

The yogurt market is significantly driven by increasing health awareness among diet conscious population. Higher presence of retail stores and supply chain factors are also instrumental in shaping the market demand. Consumer preference for diverse yogurt products such as plain, flavored, spoonable and drinkable are likely to be trending in the market. Availability of online platforms with a wider variety of products is anticipated to play a vital role in the market development. In addition, effective marketing campaigns led by key players to generate high awareness in the population and enhance promotion activities for product launch are witnessed in the market. On contrary, significant use of artificial additives and flavors for enhancing the yogurt products non-essential for health might restrict the market growth in the forecast period.