Time of reading: ~ 3 minutes
Target: To test the niche of children's toys for the population of Portugal and determine which of toy the most popular.
Solve: We'd launched the advertising campaign on Instagram. When users clicked on the link below the advertising teaser they go to a one-page website http://kartonvati.com/. We'd created 7 advertising creatives and wrote the texts for them with different headers. Each teaser positioned separate toys. Users who have gone on the website could make an order. The website was developed on the site builder Tilda.
Spent: 155,94 €
Amount of leads: 82
Reach: 38 184
Coast per lead: 1,90 €
We have determined, that teasers, posted above were the most resultative from the start advertising campaign. We had used placement "Instagram Feed". In this placement, we got the cheapest leads.
Duration of test: from 15th to 26th of April. During this period we got 82 orders. Average receipt - 50€. Return on marketing investment (ROMI) - more than 2600%.
The customer had tested the niche of children's toys in Portugal and determined, what of toy the most popular. Now the customer decided to develop the website with the ability of online-payments. After updating the website we'll continue to get new orders from Instagram. Check the updates.
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