Adult-offers promotion in dr.cash with push.house

A brief review of the traffic source

Push.house is a fairly well-known network with large volumes of PUSH traffic across all possible geographies. Registration takes no more than a minute, you can immediately start creating campaigns. You can replenish your balance using the classic methods through WebMoney and Capitalist, and using bank cards, bitcoin and others. The minimum amount for replenishment is 50 USD. The network is balance-dependent - it is recommended not to lower the balance below $ 100. With a balance below $ 70 (for geo IN - $ 200), traffic from feeds is disabled.

Moving on to the interesting thing - the volume of the network, you can familiarize yourself with it at the link https://push.house/review

The stats show the number of clicks over the past day (divided into desktop/mobile) and taking into account traffic from external sources - feeds. In addition to the subscriber base itself, the network offers to buy traffic from more than a hundred feeds, and the number is growing. The undisputed leader of the top is India, with about 10 million clicks, followed by Indonesia with over a million clicks, and then a decent list of GEOs with volumes from 100,000 daily clicks. One of the strengths of the grid is large volumes for "unpopular" directions, for example, KH, BD, TR, PE, MA - it can be difficult to find an offer for these GEOs, but they have significantly lower competition than in the usual CIS, Euro and Asian countries.

Creating a campaign

The functionality is simple and straightforward, and, in general, is standard for any source. Next, let's analyze the process of creating and launching an advertising campaign.

The name is arbitrary, be sure to use the following macros in the links: site ID {site}, campaign {camp}, external feed ID {feed} and click price {price} if you work with the tracker.

Limitations of the title are 30 characters, the text - 45. Pictures - the standard size in push notifications is 192x192px and 492x328px. Emoji can be used

It is forbidden to use explicit adult in creatives, light erotica is allowed. There are no restrictions on adult landing pages. Duplicates of images within the same geo are also prohibited. Moderation is quite loyal and fast, if you have any questions regarding moderation - please contact @KatrinSF

The cost per click depends on the geo, the tips show the minimum and maximum cost. It is better to start with a minimum of 20-30% higher, and, focusing on the place in the issue among other auction participants, raise the price.

A classic CPM auction works on the network (only for the main feed push.house!), In other words, the higher the cost of a click and the CTR of the ad, the higher your place in the auction, the higher the place is - fresh traffic, fresh traffic - the higher the conversion rate.

Targeting by device type. If you work with GEO with a lot of desktop traffic, create a separate campaign for mobile and desktop, if there is much more mobile traffic, this setting can be neglected.

Subscription age - allows you to choose how much time in days has passed since the user signed up.

The cost per click is proportional to the subscriber's time of life. The conversion and CTR are almost always higher for the latest subscriptions, this is a feature of push traffic. The most interesting setting is "0-3" / "4-7" and the default setting is "All". By targeting the latest subscriptions, you can immediately understand whether the offer will work, however, a very high price may not give you a profit. On the other hand, if the funnel does not convert on the latest subscriptions, you should not expect a high conversion from the old base. Choose "All" - and using an increase of the CTR of the ad and the cost of a click, you can buy out clicks from the latest subscribers at a price down to the minimum.

Use time targeting at will, you can either stream around the clock, or turn off the night hours. Please note that the time is set in Moscow, not according to the user's time.

When testing, be sure to set campaign limits. The peculiarity of push traffic is that the user can click on a notification several hours or even days after receiving it, so budget overruns are normal. On large geos, it is recommended to set a budget limit of 30-50% less than you want to spend.

Audience section. Here you can set black and white lists of sites and ranges of IP addresses. You should be more careful with blacks and whites - it may be that clicks from new subscribers and clicks from an old base from the same source give a very different conversion. Therefore, first of all, we work with ads, it is reasonable to compose blacks and whites only at a distance. As a rule, if the funnel at the start shows ROI <-50%, no lists can save it.

Feeds - here you can enable or disable traffic from feeds and also adjust the price separately for each feed.

Pay attention to the note:

The feed auction is built separately from the internal auction and the position depends on the cost of a click. The higher the cost per click, the more traffic you will receive and open new sites.

You need to be extremely careful with feeds, the quality of traffic can be either very good or outright crap. When testing funnels and for beginners, I recommend that you generally disable traffic from external feeds and work only with the main push house feed. If you have already enabled feeds, do not leave campaigns unattended, sometimes one feed gives more traffic than all the others combined, and its quality leaves much to be desired. At a distance, we also look at feeds, sometimes, instead of turning it off, it is enough to simply lower the price from a specific feed. But here you need to be careful, sometimes dropping the price from the feed completely kills the conversion. This is due to the fact that the auction from feeds is built according to the CPC model, accordingly, by reducing the price, we lose our position in the auction and buy clicks from the old and used subscriber base.

Selecting an offer and launching the campaign

Dr. Cash proposes a huge selection of offers in the Adult category. Go to the Offers section, select the niche Enhancement or Penis enlargement, and get a list of offers sorted by the total number of leads over the last 30 days. Although the offers belong to different niches, no one forbids testing potency with funnel from enhancement and vice versa. To the right of the offer name, pay attention to the rate and average approval, although these figures are approximate. Also, keep in mind that push traffic approval is often worse than other sources, but this is offset by a low cost per lead. Before starting work, I recommend contacting the manager, he will more accurately prompt the approval on the offer for the last days and, if possible, will share a funnel

As an example, let's take an enhancement offer 19311 Maxup geo MA (Morocco).

In the campaign, we create a stream, I selected two prelandings 15944 and 16313

In push.house, we create 3-5 advertisements. We take the text from prelandings and landing pages or translate it through an online translator (not the best option, but quite workable). As an option, you can make an order online translation firm. Pictures of your own choice, only tests will show. Usually, images of beautiful girls are used in adult; vegetables that resemble the genital organ; dicks in pants (remember that adult is prohibited in creatives); men and women in bed. Images of various pills and doctors do also work fine. For inspiration, we go to spy services. The minimum price for MA is $ 0.002 per click, I set the price to $ 0.003.

At the source, ~ $ 90 was spent, $ 87 received, I think this is an excellent result. It often happens that the consumption in the tracker (and, accordingly, the number of clicks) differs from the consumption in the source in a smaller direction. Traffic loss is absolutely normal, especially when dealing with mobile traffic.

Analyzing the results of the campaign. The screenshot above shows that both landings are converting and there is not enough data yet to draw conclusions which one is better.

Next, we look at the statistics of feeds (feeds 8 and 21 are disabled from the very beginning here)

Basically, all feeds generate leads. But for feeds No. 5,15,103 and 104, you can try to lower the price or turn it off. Please note that the main feed of the push house gave the best result.

Then we look at the statistics for ads

Ads 120490,120489,120491 perform well. 120492 can be turned off or kept.

The text is the same everywhere, not because it’s right to do it, but because I’m too lazy. He says something like this:

Headline: + 3.2 cm per week

Text: Do you suffer from a small penis? Here is the solution

Do not forget to look at the statistics for sites, but it is better to look at the statistics in the context of Site - Feed

Earlier I wrote about a weak conversion from feed 104. The screenshot shows that the source with ID 96458087 gives the worst conversion, and it belongs to the 104th feed. Perhaps it makes sense to disable only a single site and not the entire feed.

Verdict: the funnel is potentially working, we continue to deliver traffic to the 3 above-shown ads and adding new ones. Trying to play with the price of feeds, we need to shed more volume in order to understand which landing page works best.

And here is an example of how not to do

For geo Italy, the offer 17384 Size Plus was selected with deductions of $ 25. It is better for beginners to take offers with lower deductions, although you should not be afraid of offers with rates of $ 20 or more

3 ads launched, the bid of $ 0.015 is slightly higher than the recommended one from the Network volume section with a minimum bid of $ 0.007

Despite the $ 10 limit, the costs ranged from $ 15 to $ 20. The campaign was left unattended and within an hour the budget of $ 50 went down the drain. Received 2 leads, one of which went to the trash, and the other one was rejected.

What is the reason? Looking at the statistics on feeds, we can see that 2 feeds gave most of the traffic and no conversions.

The fact is that in push.house are the recommended prices. Price and place in the auction are shown for the main (internal feed), while on external feeds, the average price can be much lower. Although there were no leads from the main feed, it was better to turn off external feeds altogether - and already at a cost of $ 20 it would be clear that most likely this funnel would not work.

Verdict: be sure to set budget limits, take into account the possibility of overflow, be extremely careful when working in external feeds! Focus on the ranking and price of competitors when working with the main feed and the amount of traffic received when working with external feeds.

Conclusion

The dr.cash affiliate program is holding a competition called Adult nutra competition # 1 It is not difficult to understand that the condition of the competition is to deliver as much as possible traffic to adult, and the main prize is $20,000. Anyone can take part, the competition will last until 31.12.20. Just work with Adult category offers and hope for luck.

Let's summarize the work with push.house, perhaps these tips will help you pick up the prize for you)

• Test different offers, funnels and ads, don't get hung up on one thing.
  Don't forget to set limits of the campaigns
• Follow the place in the auction - we strive to get into the TOP-5
• We constantly analyze traffic, especially during test launches - we look at statistics on promotions, feeds, sites. In terms of volumes, it is worth analyzing such parameters as the version of the operating system and the browser language.
• We play with the price - sometimes an increase in the cost of a click results in a decrease in the price of a lead, and a decrease in the price can completely kill the conversion rate.

Push.house chat https://t.me/publisher_push_house

Tracker Binom used for the work

«Adult Nutra Competition»

For every $ 1000 of income in the "potency" or "enhancement" category, 1 point is awarded.

More points - higher chances of winning $ 20,000 or major hardware from Apple.

Find all the details on the link: doctor.cash/adult/

Discussion 24/7: t.me/affiliatenutra