October 26, 2020
E-commerce Manager в PepsiCo
- Act as the driver and project leader in development and implementation of Company’s e-commerce strategy for D2C and concierge ecom subchannels for SPO1
- Manage Rapid Delivery and Concierge customers
- Create subchannel strategy to develop D2C and Concierge customers
- Fix ecom basics for customers based on the guidelines
- Conduct negotiations with customers to ensure best proposition for PEP is agreed. Align customer turnover, ecom objectives and plan to achieve the targets
- Analise and share best practice with sales, marketing and ESSA teams
- Ensure that the e-commerce strategy is consistent with the other sales and marketing activities. Define key players. Execute on-line promo and sales activation plan.
- Analyze and interpret e-commerce trends to identify and recommend opportunities for each customer development and support
- Own the online/digital customer relationships with key retailers to become a trusted advisor, creating strategic partnerships which have long term aspirations to be strategic alliances with retailers
- Supporting sales team with creating Joint Business Plans with Customers
- Work closely with sales teams on strategic/growth levers for the eCom
- Creating and monthly updating promo library ( before and post promo analysis, ROI, etc.)
- Lead and deliver eCommerce Test & Learn initiatives against joint priorities to drive future growth in in the market
- Branded presence in eshop enhance. Leads quality of product description in eshops, categorization, search visibility, shop-in-shop, control and evaluate the work of customer content teams . Ensures strategic effective partnership with customers on day-to-day basis. Develop key on-line customer JBPs
Qualifications/Requirements
- eCom experience 1-3 years
- Proven experience and a track record of exceptional Sales, Performance Marketing performance within a B2C or B2B environment (preferably retail or ecommerce)
- Proven expertise in digital strategies execution
- Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships internally and externally
- Proactive approach - drive online sales and customer engagement whilst taking others with you.
- Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
- Strong track record of over delivery against commercial targets
- Inspire others – ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
- Innovative and entrepreneurial focus
- Upper Intermediate level of English as minimum level of knowledge
Apply:
https://www.pepsicojobs.com/main/jobs/219504BR?lang=en-ru&previousLocale=en-RU
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