Senior Brand Manager в Abbott

OBJECTIVES / PURPOSE OF JOB

Ensuring that customers' needs are met whilst maximizing the profits of a company:

• Developing marketing strategies
• Evaluation of customer research, market conditions, competitor data and implement marketing plan
• To oversees all marketing and promotional activities

KEY ACTIVITIES / RESPONSIBILITIES

• Develop brand/market strategy (3 years strategy and LRP)
• Develop 1 year marketing plan and 1 year financial plan
• Perform forecasting and budgeting: plan, update and monthly ADS
• Use monitoring data to feedback and propose strategic planning/tactics

• Manage Cross-brand marketing initiatives

• Allocate marketing resources to products and monitor it within plan
• Monitor strategies implementation
• Seek growth opportunities.Set future direction for new products and business opportunities

• Leverage global-local marketing cooperation to ensure benefits of global development implemented locally and to provide valuable feedback from local market to the Global Marketing team

• Work with functional teams to develop annual sales volume and profit forecast, pricing and expense
• Assure marketing actions comply with Business Code of Conduct and all local applicable laws within scope of function responsibility
• Form informal networks with company senior management, updating them on a regular basis on developments within Marketing, and working with them on cross-functional projects.
• Develop ongoing liaison with key opinion leaders, healthcare organizations together with medical dept.

KEY PERFORMANCE INDICATORS

Financial

• Sales
• Gross margin/division margin
• Market share

Other

• Brand plans/strategy development
• Accuracy of production/demand forecast
• Team management related KPIs

KEY RELATIONSHIPS

• Sales team (management + field force –trade reps, medical reps)
• Finance manager
• Medical dept
• Regulatory dept
• Logistics/demand/planning manager
• Global marketing team

QUALIFICATIONS AND EXPERIENCE:

• University diploma (medicine/ biology/chemistry)
• MBA is preferable
• A minimum of 4 years of relevant marketing experience including accomplishments in ethical (science anchored) brand management, new market entry, new product launches activities, and project management
• Industry – Pharmaceutical (OTC)/FMCG related with healthcare
• Must possess the ability to motivate and positively influence individuals both inside and outside of the organization.
• Demonstrates presentation skills and positive argumentation.
• Bright marketer
• Leadership capabilities
• Team orientation

Apply

https://www.jobs.abbott/us/en/job/ABLAUS30937486ENUSEXTERNAL/Senior-Brand-Manager

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