National Culture Manager в Red Bull

The Head of Culture has the overall strategic & operative responsibility for Opinion Leader & Music and Dance programs in his region. He/she works and carries out a national mid term culture strategy.He/she creates national strategies and innovative programs for developing a solid Opinion leader network and culture projects composed of national and international activities among the different culture playgrounds. He/she contributes with his work to the overall national marketing and business goals inline with the set international culture marketing strategy.

Location Moscow, Moscow and region, Russia

Schedule Full-time

Organisation Red Bull Russia

Areas that play to your strengths

Strategic responsibility for the culture program

Contributes reaching all national marketing and sales targets
Creates and maintains an outstanding Opinion Leader network
Delivers event projects and creates Opinion Leader platforms where adequate
Contributes to Red Bull’s worldwide success due to innovation and uniqueness

People- and knowledge management

Coaches and educates the direct reports and Field people marketing understanding to a top level
ability to lead, coach and motivate cross functional teams within organization
Secures the field culture people implement the national strategy in an appropriate way
Guide and coach field people for creating a strong Opinion Leader network
Guide and motivates the team for delivering innovative projects
Works close together with on premise and communications department
Identifies Best Practise Examples and develops case studies in combination with Red Bull International for the field.
Works close together with on premise and communications department

Opinion Leader Program

Translate the culture strategy into a national Opinion Leader program
Establish a rich network in the fields of culture and media to be aware of new upcoming trends and Opinion Leaders (internally and externally).
Take care of the right selection and mix of Opinion Leaders within the national program
Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product
Plan and execute fitting branding strategies for each Opinion Leader
Coordinate the Opinion Leaders appearances within the world of Red Bull
Support the communication colleagues best in achieving optimum media outcome

Operative responsibility

Top execution of national Opinion Leaders program and projects
Creation and execution of globally innovative culture projects

Budget & Legal

Develop and execute superior culture marketing Business Plans
Secure smart and efficient investments: National versus International activities (optimize current & future culture marketing spending)
Run all activities within the legal situation and the Red Bull ethic approach
Culture marketing budget accountability and accuracy

Events / Projects

Translate the national culture strategy into Red Bull Music and Dance programs and concepts by inventing and executing high quality events of all scales and by leveraging international projects.
Plan and realize an efficient 3rd Party events program
Plan and realize efficient branding strategies for Red Bull projects, and 3rd Party events
Drive innovation in all aspects!
Take care of efficient logistic and event tools handling
Support the event organizers best to assure the highest quality in event execution
Support the communication colleagues best to achieve optimum media outcome of all events
Support the on premise colleagues best to generate sales
Develop brand and profit partnership deals behind projects

Your experience includes:

(proven performance in)

Work experience in the area of modern culture at least 8 years
Understanding of the culture landscape – interested and open for different cultural playgrounds
Good marketing and country (people, habits …) understanding
Excellent management skills
Creative and innovative mind set, open for new things!
Well connected in different culture scenes and communications – good net worker!
Strong negotiating, presentation and motivation skills
Communicative, sociable, informative, open-minded, ingenious, relaxed, genuine
Good knowledge of human nature

Apply

https://jobs.redbull.com/at/en/moscow-national-culture-manager-036190

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