Brand Manager в Bacardi


As Brand Manager, you will be accountable for delivering performance targets on brand activities, driving value creation for the company. You will contribute to the planning and execution of consumer and customer programs and brand assets on your Brand.

  • You will be responsible to the situation assessment for your Brand, and define the brand “Jobs to be Done” each year as part of the annual integrated activity planning process
  • You will develop an integrated activity plan
  • You will manage an execution of the brand assets and consumer programmes
  • You will manage an A&P budget for your brand
  • You will ensure all brand activities you manage are measured and evaluated pre- & post-launch to optimise our A&P spend and you will help identify & codify growth drivers for the Brand portfolio
  • You’ll ensure executional excellence on all consumer-facing activities you lead on your Brand


  • Category & brand strategy and activity planning
  • Integrated brand communication
  • Business performance management


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