Head of B2B Marketing в Gett

Responsibilities:

  1. Build a transparent and scalable growth marketing machine, own demand generation end-to-end, identify opportunities to develop new channels and/or expand existing ones for customer acquisition
  2. Own customer activation and onboarding programs, ensuring growth in both number of activated accounts, % or riding employees, B2B2C activation
  3. Work closely with the sales leaders to develop top-notch sales enablement tools and ensure adoption across the sales teams
  4. Establish a content factory, able to produce relevant and highly engaging content for diverse stages on buying journey, including but not limited to case studies, blog articles, white papers, thought leadership pieces.
  5. Lead, mentor and develop marketing and business development team, design efficient KPIs and ensuring that they reach those
  6. Own self-service product as a stand-alone revenue center with full responsibility for its performance and targets
  7. Ensure consistent and engaging communication flows throughout the customer journey. Plan, document and execute all phases of the client roll out lifecycle, including pre-contract discussions about specific requirements and create work and communications breakdown schedules.
  8. Bring continuous optimization to sales funnel (from lead to riding account, churn mitigation & upsell programs), streamlining processes through technology & marketing automation
  9. Oversee and lead hands-on when needed internal communication, event management, growth & CRM campaigns, Paid Search & Social.
  10. Establish a clear and transparent product marketing process (pricing strategies and execution, feature adoption, liaison with the global product teams)
  11. Drive analysis and optimization across all marketing programs

Additional Requirements

  • A seasoned leader with strong management experience, leading large teams and fostering value-driven cultures
  • Min of 5 years experience with demonstrated success in leading marketing for a global B2B company
  • Strong background in funnel management and digital acquisition - a must
  • A gift to engaging people without formal authority, and unmatched skills in getting things done
  • Salesforce experience - a must, Marketing automation experience - strong advantage (Pardot, Marketo - preferred)
  • Product marketing and sales enablement experience with passion to engage diverse teams in defining world-class product value proposition and sales materials
  • Positive personality, with energetic leadership style and strong resilience
  • Passionate about product / driving growth / process efficiency and service delivery
  • Strong ”can do” approach and process orientation
  • Strong oral and written communication skills in English
  • Advanced Excel skills - strong advantage

Apply:

https://gett.com/careers/f8-b0f_head-of-b2b-marketing/

Please mention the Your Job telegram channel as the source of information regarding this position