October 18, 2020
Market and product analyst в Goodyear
Key tasks
- Analyze the market volume and trends, deliver forecast
- Collect the data from open sources and monitor the relevant industry indexes in order to find the points of growth
- Identify key insights based on analytics and reporting, provide recommendations
- Perform both product and customer analysis to determine appropriate focus areas
- Monitor the key market news and competitor activities
- Develop marketing models to determine the impact of marketing, price elasticity, and promotional lift
- Conduct in-house customers surveys and ad hoc surveys according to the business tasks
- Evaluate brand, communication, and promo initiatives efficiency
- Manage agencies: set targets, tracking results
- Lead internal training and education sessions as needed to support the use of analytics with the sales and marketing team
- Present marketing performance results to team leads
- Manage budget and documentation workflow
- Other duties may be assigned
Required skills
- Bachelor’s degree in data science, statistics, finance, or highly analytical field required
- 3+ years of market research experience, preferably in the automotive field
- Modeling and strong business statistics skills
- Experience in both b2c and b2b research and forecast delivery is a plus
- Understanding of data sources and research methods for different business tasks
- Ability to think fast and react in a fast-paced, results-driven environment
- Must have the ability to self-manage workload and handle multiple tasks
- Strong Excel user, good data visualization skills in PPT
- Strong analytical skills, curiosity
- Fluent in written and spoken English are must
- Very good at presentation and communication
Apply:
https://jobs.goodyear.com/job/Moscow-Market-and-product-analyst-MOW/681252100/
Please mention the Dream Job (Вакансии) telegram channel as the source of information regarding this position
Если вы текущий или бывший сотрудник компании Goodyear, вы можете оставить отзыв о работодателе на сайте Dream Job: bit.ly/gj_goodyear