Senior Brand Manager в Diageo

Top Accountabilities

Functional:

Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
Own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
Understand and manage pricing & promo strategy, margin mix and volume drivers
Translates strategies into brilliantly executed plans that consistently beat the competition and gain share

Leadership:

Win through Execution

Sets and pursues direction without guidance and takes a wide view of their accountabilities
High energy and ambition to achieve successful outcomes and high standards
Balances analysis and execution and adjusts thinking in the face of new information
Actively spots opportunities or issues and identifies which are urgent and important
Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

Sees the big picture and possibility from multiple angles and through a creative lens
Frames issues in a way that creates clarity and incorporates others' best thinking
Accurately digests large amounts of information and breaks down complex problems thoroughly
Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

Finds broader meaning in their work and aspires to make a significant difference
Reads their environment and understands how culture and context influences people's perspectives
Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
Communicates in a compelling, persuasive and impactful way
Draws on a variety of influencing styles to engage different audiences

Invest in Talent

Displays confidence in their ability to meet challenges and succeed
Maintains belief and optimism and bounces back quickly from setbacks or failures
Demonstrates a realistic and thoughtful awareness of their own capabilities
Proactively seeks feedback and development for growth and takes action

Ideal experiences / Qualifications / capabilities

6+ years of relevant marketing experience
Existing apability to build genuine relationships built on mutual trust & respect
Successful management of senior stakeholders, resulting in strong and positive outcomes
Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results
Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
A history of working across media, digital, experiential, PR, culture
Demonstrated brilliant execution to high standards across various pillars of brand building
Deep personal accountability for great performance
Strong commercial and numerical acumen with attention to detail
Experience working across multiple countries/geographies

Apply:

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