Fan Page on Facebook*: a mere consumable or an important component Â
Previously, a Facebook Fan Page* was considered a simple consumable required to run ads through Ads Manager. It didn't take much time or resources. However, as Facebook* algorithms have changed and competition has increased, the Fan Page has become an important tool for generating additional revenue.
How you can get additional income
Imagine: a user is interested in your advertisement, clicks on the link, and is greeted not just by an empty page with text, but by a beautifully designed group! Colorful images, vibrant colors, attractive headlines and compelling content - all this increases interest and keeps the user on the page.
How Fan Page can influence the result of an advertising campaign:
- Increase in conversions: users will be interested in other offerers on the page and are more likely to take targeted actions because they are already familiar with your group.
- Trust: quality visual content and professional fan page design increase trust in your offerers.
An example of a quick fan page
To create a fan page, go to the funky section and click “Create Group”.
Tip: Don't get hung up on a specific offer, such as “an iPhone or washing machine raffle”. Create a neutral title and a concise description so that users immediately understand what your group is about.
In the contact information, include a link to one or more of the offers so that users can participate.
Next step: choose a cover photo and avatar, which you can quickly find on Google.
Now you can start publishing content. To avoid losing access to your Fan Page, you need a quality account.
However, be warned: don't post 10 posts every day to avoid getting your Fan Page banned. One post a day with a raffle and added photo of equipment or any other product that the user can win is enough. In the question of topics of posts: what is enough of your imagination, and put it out.
Tip: don't overload a new, unheated funk with posts right away. It is better to buy a ready-made one with subscribers, slightly changing the elements (contact information, cover, etc.) or to buy a ZPD funk: this way there will be less chance that it will be banned.
Conclusion
Many people mistakenly think that a designed fanpage is only necessary for the gut vertical, but this is not the case. A well-designed fanpage can be useful for sweepstakes as well: users click on the link to the giveaway and may end up on your fanpage, where other offers are presented.
Imagine: a user participates in a raffle for an iPhone, and your page also has raffles for headphones or smart watches. The probability that he will be interested in these offers is quite high, because many people like freebies and raffles. Thus, you maximize the monetization of a single user without additional investment.
A fan page is also effective for product business. For example, a user buys a lawnmower on your page and sees ads for other useful home goods: gardening equipment, tools, decorative elements. Already interested in such goods, he is more likely to click on your offer.
The key idea is to create a fan page with attractive content that will be of interest to a wide audience. This will allow you to monetize the page in various niches, not limited to one gut.
*An organization banned in the Russian Federation