Do Deepfakes+PWA increase profit?
The first deepfakes appeared in 2017. This technology has been used to create funny videos. Now such neural networks are used in journalism, games, movies and advertising. Marketers save a lot of time and money on creating and adapting creatives to different formats, geographical regions and audiences. For example, Bruce Willis sold the rights to his image to create "digital doubles". Now, for a fee, companies can create ads with his participation absolutely legally.
The arbitrators did not stand aside either. Creatives with deepfake fame successfully promote products in PWA applications and beyond. What are the benefits of combining deepfakes and PWA, how it is applied in practice and why PWA is chosen — find out further.
What is the benefit of a bundle of deepfakes + PWA applications
Webs create deepfakes for three reasons :
They save on advertising: Every experienced marketer knows that using human faces in advertising is a great idea. People like to see other people. Therefore, when a potential customer sees a satisfied person who has already used the offer, the audience's confidence in the product rises subconsciously. However, creating videos or photos of real people takes a lot of time and effort. Using a neural network, this can be done quickly and for free.
They simplify the adaptation of creatives: In some regions there are many main languages. Therefore, creating fake news stories about a large jackpot in an online casino in several languages at once becomes easier thanks to the neural network.
They help you save money on testing: To determine an effective approach, it is necessary to create 10-15 creative options. You will have to pay a designer for each option or spend many hours. With deepfakes, this problem disappears. Generating new creative options for testing takes only a few minutes thanks to the neural network.
Society tends to listen to the opinion of leaders. Therefore, when a well-known millionaire in the country shares the secret of his success, his words are trusted much more than ordinary product advertising.
PWA applications are used in marketing campaigns for a reason. PWA technology has a lot of advantages, but experienced web development professionals use them because:
The applications are user-friendly: These applications usually weigh less than 1 MB, can run without an internet connection, and have access to the hardware of the device. This greatly improves the usability for users.
PWA is not subject to the risks of blocking by app stores: All applications are hosted on web pages, so any actions to remove applications from app stores, such as purges from Google, will not interfere with access to the application. If the domain gets blocked, then the application can be transferred to a new domain name in just a minute, and users won't even notice it.
Any PWA is easily configurable: In the PWA constructor.The Group has many templates for various offers. However, customers can design the app themselves to match any product. At the same time, even basic programming knowledge will not be needed.
Cases: how do PWA and deep fakes work in practice
The main method used when using deepfakes is to create web ads with famous bloggers or celebrities who throw an offer on their behalf.
Traffic is routed to the PWA application for the convenience of users. In this case, even if some websites are not optimized for mobile devices, applications allow you to avoid such problems. The user will be able to get acquainted with the product, its advantages and make a purchase in a convenient format. The mechanism of operation of this tactic can be seen on the example of the cases below.
PWA and the online nutraceutical store
The team has launched a nutra-offer in the Latin American region. The PWA application was designed so that users would immediately get to the landing page with products. The application functioned as an online store: potential customers could select an item, add it to the cart, make purchases and make payments. At the same time, arbitrageurs used push notifications to keep the audience informed about current promotions and discounts.
The nutritionist, who allegedly trained in Canada, presented the product. The expert, created with the help of a deepfake, gave a professional assessment of the product, listed its advantages and explained how the drug is able to combat the symptoms of diabetes mellitus.
To increase the confidence of the leads in the product, the webs generated several reviews about the drug also using a deepfake.
Why do buyers choose PWA applications?
Experienced webmasters know that it is possible to achieve a conversion rate of more than 50% using more honest methods of promoting offers. One of these methods is to direct traffic to PWA applications. The designer is available with the ability to customize the design, rating, reviews, application size and other characteristics in detail. All these parameters can be changed at any stage of the campaign for free, which greatly simplifies the process of finding the optimal combination.
Conclusion
Many affiliate programs and advertising networks treat the deepfakes method with distrust and prohibit its use. Users are often deceived because well-known personalities will not promote suspicious offers. Moreover, the use of this practice can lead to legal problems. Therefore, it is recommended to discuss the admissibility of such a format of advertising materials before starting work in order to ensure payments for the attracted traffic.
To legally promote offers with a good income without using deepfakes, you can direct the audience through PWA applications.