Broadly defined, Adaptogens are the mixture of plant and herbs ingredients that are claimed to help the human body to stabilize their physiological processes, better management of stress and promotion of homeostasis. Adaptogens protect the body from physical and mental stress, and upkeep the tolerance for mental as well as physical exhaustion. Adaptogens improve mental focus by regulating the action of the pituitary gland, adrenal glands, and hypothalamus.
Adaptogens build resistance to mental and physical stress and improves mental and physical stamina. Adaptogens act as a buffer between stresses and body’s coping mechanism of the adrenal glands. Due to these remarkable abilities, adaptogens develop energy, vitality, health, as well as the intellect of well-being.
Abundance of adaptogen ingredients over CBD are creating value-grab opportunities for startups and corporates in the adaptogens Industry. For instance, Kin Euphorics— an innovator of nightlife beverages for conscious connections, has developed unique non-alcoholic beverages using adaptogens for social drinking occasions. Companies are tapping incremental opportunities in the clean beauty category by boosting the launch numbers of adaptogen-centric skincare products. Thus, companies are increasing efforts to share business with the already-established CBD industry to scale market growth. For instance, Tulura– a New York-based company/brand that offers two botanical facial oil formulations, Cold Season and Warm Season, that heals skin; both of these products are prepared by adaptogens extracted from the fruits of Schisandra chinensis.