Geomarketing Market is projected to reach a value of over USD 41.2 billion by 2027 at a CAGR of around 24.7%.

Geomarketing Market: Summary

The Global Geomarketing Marketis projected to reach a value of over USD 41.2 billion by 2027 at a CAGR of around 24.7%.

Geomarkeing is refer to the use of geolocation in the process of planning and implementation of marketing activities. Also, it is a fast evolving marketing strategy which has been embraced by the organization for marketing activities to develop logical as well as powerful impact to the user and probable consumers across the entire marketing infrastructure. It is also known as marketing geography. Whereas, the geomarketing helps the financial sector by finding ATMs traffic generators as well as lead to develop hotspots maps that based on geographical parameters integrated with user behavior.

Hence, it also support the organization with valued information such as transit behaviors, area most visited and various other services which may lead to improve the demand of the market in the forecast period.

Get Sample Copy of This Report @

Geomarketing Market: Drivers & Restraints

Market Driver:

  • Increasing Adoption for Digital Platform

With the increasing adoption for digital platform is witness to boost the growth of the market in the projected period. Whereas, various industries has started adopting the digital marketing strategy by replacing the traditional platform as lead to benefit with the advance features and user experience. Also, with the help of digital map the customer can display information about competitors, consumption, distribution, and turnover.

However, the connected devices such as IoT and blockchain is also anticipated to boost the growth of the market in the forecast period. Also, it lead to provide the data with real time benefit, customer behavior as well as enhance response features. It will also support the government and organization with the purpose of implementing the smart cities projects.

Market Restraints:

  • Security Issues

One of the major key concern of the geomarketing market is the security issue which may hinder the growth of the market. Whereas, the increasing cyber threat can lead to create a concern issue for the vendors as well as consumers mostly when the information is not being maintained securely. Also, the shortage of the skilled professional is also one of the major factor to hinder the market growth.

Hence, lack of awareness to the end user is also anticipate to hinder the geomarketing. Also, the consumer data which has been kept for future analytics, it misplace or misuse can also lead to cause a major legal concern for organization and customers. These factor may create a major restraining factor for the market adoption in the forecast period.

Request for Methodology of This Report @

Geomarketing Market: Key Segments

  • Segmentation based on Component: Solution and Services.
  • Segmentation based on Deployment Type: Cloud and On-Premises.
  • Segmentation based on Technology: Bluetooth, Global Positioning System, Radio-Frequency Identification and Wi-Fi.
  • Segmentation based on Location Type: Indoor and Outdoor.
  • Segmentation based on End-User: Healthcare, Retail and Ecommerce, BFSI, Media and Entertainment, IT & Telecommunication and Others.
  • Segmentation based on region covers: North America, Europe, Asia-Pacific, Middle East & Africa and South America with individual country-level analysis.

Key Companies Covered

  • GOOGLE(Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
  • IBM Corporation
  • Microsoft
  • Cisco Systems, Inc.
  • Oracle
  • Adobe
  •, Inc.
  • Esri
  • Software AG
  • Qualcomm Technologies, Inc.
  • Other Key Companies
    • HERE
    • PlotProjects B.V.
    • Rover Labs Inc.
    • HYP3R Inc

Consult with Analyst @

Geomarketing Market: Report Segmentation

For the scope of the report, In-depth segmentation is offered by Forencis Research

Geomarketing Market, by Component

  • Software
    • Content Management
    • Reporting and Data Visualization
    • Location and Predictive Analytics
    • Geofencing
  • Services
    • Support and Maintenance
    • Advisory and Consulting
    • Deployment and Integration

Geomarketing Market, by Deployment Type

  • Cloud
  • On-Premises

Geomarketing Market, by Technology

  • Bluetooth
  • Global Positioning System
  • Radio-Frequency Identification
  • Wi-Fi

Geomarketing Market, by Location Type

  • Indoor
  • Outdoor

Geomarketing Market, by End-User

  • Healthcare
  • Retail And Ecommerce
  • BFSI
  • Media And Entertainment
  • IT & Telecommunication
  • Others

Geomarketing Market, by Region

  • North America
    • US
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • India
    • Japan
    • Taiwan
    • South Korea
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

Customize this Industry Analysis @

Table of Content

1 Introduction

2 Research Design & Scope

3 Executive Summary

4 Market Dynamics

5 Industry Trends – Porters Five Forces Analysis





10 Competitive Landscape

11 Company Profiles

12 Appendix

About Forencis Research

Forencis Research is a B2B market research, intelligence and advisory firm engaging in market research and consulting services across leading industries, globally. Our robust and meticulous research team provides high growth and niche syndicated reports, customized reports and consulting reports to the diverse global fortune clientele and intellectual institutions. Forencis Research database is a constantly evolving pool of reports and white paper studies which helps companies to foster accelerated revenue growth in global and regional markets. Forencis Research delivers market research and consulting reports on high growth markets to help companies dominate their competition and set themselves apart by attaining increased revenue growth. To enable exclusive insights around the target market, Forencis Research employs robust research Methodology & Design which includes data acquisition, data synthesis and data correlation, through Primary and Secondary Research. Through the obtained data, Top-down and bottom-up methods are exercised to attain and verify data sanity within the entire market. This market data is yet again correlated with Forencis Research’s internal database before presenting it in any of our final publications. These methods of data correlation and amalgamation benefit us to put forward accurate market estimates enabling our clients to transform their business, markets and most importantly their “REVENUES”.

Contact Us


Phone: +1 (720) 306 9020


For more market research insights, please visit