REGISTRATION TO «TEAMPLUS» AUTO RECRUITING SYSTEM [B2B]

About the project🗺️:

- Targeted audience: businesspeople, startuppers
- Geography: European part of Russia
- Goal: Bring as many clients as possible to register in the platform by referral links
- KPI: the lower the better

The client requested to bring as many clients as possible for registration in the platform by referral links. We what? We have to, so we have to!

Progress of work📊:

All registrations go through referral access, a rather interesting and popular destination. For full registration you need to go through three stages, only after that the user gets to a personal account. Therefore, we optimize the display of advertising and consider for conversion only those who have gone all the way. The client got each subscriber in the platform with a directive of about 1.5 dollars. Of course, he wanted even cheaper, but did not put a clear KPI. We set the bar at 0.75 dollars and started working.

The creatives from the start were good, and we just added new campaigns so that people would register using different referral links.

An example of the best creative.

The goal for each link is to get about 120 registrations. Here's what we've got in 3 weeks of working.

Summing up 💰

The work continues now, so it's an interim case study. Wait for new results.

- 21 days
- 1217 registrations
- $0.85 per registration