KUALA LUMPUR CONFERENCE [B2C]

About the project🗺️:

- Expected quantity: 300
- Geography: Malaysia
- KPI: up to $5 per lead

A client came to us with a very unconventional request - to gather people for an offline event in Malaysia, namely the capital, Kuala Lumpur. It turned out to be a scientific conference in the field of modern medicine to study stem cells.

Progress of work📊:

We started analyzing the target audience and began to prepare creatives. Since the client's side has a CC, we collected on the lead form, tying it to a Google table so that the data automatically unloaded. Start!

In 2.5 weeks, we raised 91 leads with a price of $6. Eh, it's time to include an anti-crisis targetologist in the work.

The creative with the best score of all time was this one:

The decision was made to remake the images for advertising, to complement the text with emodji and, of course, more call to action! We also expanded the placements for display and revised the audience. Started with new creos and...

Here are the best pictures in person:

Several adsets were formed, and every night at midnight the budget increased, and with it the volumes. As a result, the new campaign for 10 days of work brought 251 leads less than $3.

In the process of budget expanding, the price per lead rose, so we decided to collect people who interacted with the lead form, just a pixel collected enough data. We also collected active visitors on Facebook and Instagram profiles. And, with a small budget, because the audience is small, launched.

Summing up 💰

- 342 leads
- $3.78 price per lead