GREENHOUSE INVESTMENT [B2B]

About the project🗺️:

- Targeted audience: investors
- Geography: Russia
- KPI: «the less the better»

Progress of work📊:

Applied to us a client who has his greenhouse business in Russia, for help in finding investors in his business and provided the site. The product is very interesting - investment in agriculture, namely, the construction of greenhouses for growing vegetables and berries. The minimum investment threshold - $18000 dollars. Interesting? Here we go!

The site was large enough - with a description of all the details, gallery and contacts on each page. In the header and footer of the site was a button "Order a call", which after a brief registration, led to the page of gratitude. Since we have been working with the client for a long time, so we decided that we will attract the conversion, based on the number of applications left for the call. We took access to Google analytics, set several goals and rushed into battle!

The creatives from the start got a good return:

First started with people who already have a business and are looking for assets. The audience turned out to be quite expensive and the exit from it was weak. After taking a wide interest of "business", CPM significantly decreased, there were more applications, but they did not become less targeted. Picture at the price of 1000 reach

Facebook feed comes out the most expensive of the playlists, so we concentrated on Instagram. This trend is observed in all audiences, but without testing, you do not know the truth.

Office data for exactly one month, including tests

At the moment the site decided to improve to increase conversion, so we took a technical break.

Creatives with the best result🖼️:

Summing up 💰

We got a great result. Keep working!

- 80 requests
- $7.68 cost per request
- $18.000 potential investment from each request