BROKKA JEWELRY WORKSHOP

Our target 🎯:

The client came to the complex SMM and our goal was to bring a maximum of clients from social networks + to form a base of people with whom we could further work through mailings and promotions + to increase activity in the group and its growth.

Who we decided to work with 🧑:

People who are interested in amulets, talismans, and protectors, following at least three thematic communities.
Direct competitors. Jewelry workshops
Indirect competitors Jewelry
People interested in Slavic culture
Cuttings by competitor group

About the project🗺️:

- Client: Slavic jewelry workshop
- Goal: to increase sales volume and number of subscribers
- Geography: the whole Russia

The client we will take apart, in this case, is engaged in the creation of jewels from gold and silver. Thematically, they can be attributed to the Slavic jewelry. From this, we have decided to proceed.

Progress of work📊:

Profile building and design
Profile Content Filling
Attracting target subscribers
Launch of profile leading advertising at VK and FB
Launch and distribution of the campaign by target audiences groups.
Community modeling and working with the audience

First steps 🏃‍♂️:

Knowing the intricacies of working with the niche jewelry, we decided to make a sales chain, because it's unreal to sell jewelry in the forehead for $1800.

Posts were made thematic, people were redirected to personal messages of the group. It was obvious that no one would just write into the group's messages, as a result, we offered people to write "I want a gift" and get a pleasant surprise.

The gift was a 10% discount on the first order through the group messages.

Summing up 💰

We have achieved the goal and continue to work with the client.

- 14933 conversions
- $0.1 cost per click
- 39600 revenue