STRAWBERRY INVESTMENTS [B2B]

About the project🗺️:

- Targeted audience: investors
- Geography: Russia
- KPI: «the less the better»

Progress of work📊:

A client approached us with an interesting product - search for investors in business from agriculture, namely strawberry growing. The minimum investment is 7000 dollars in one season. Geography of the search for potential customers - all Russia.

The landing page was slightly tidied up, the creatives were prepared and started.

From January 13 to February 11, we collected 71 requests with an average price of about $6.38. In addition, the site included contacts — telephone numbers — which prevented the tracking of the real number of traffic requests. It was decided to create a new landing to increase the conversion of the site. Due to this, the event of tracking conversions in the ads manager was changed. From February 11 to March 11, 98 interested contacts were gathered with an average price of $4.71.

The conversion of the new site was higher, which in turn reduced the price for the lead. Based on the data received, the new site at the same volumes saves the client $200 per month. And this is despite the fact that the client insisted that the site remained on the phone number for direct communication. So the real number of conversions was more, but how much - is unknown. So we only count in the ads manager.

Summing up 💰

171 target applications for $5.26 on average for investments in the rural/agricultural sector from $7000 dollars. The new site has reduced the price for a potential client by 30%, which is significant on volumes.