Superfood Market – Global Opportunities & Forecast, 2020-2027

The GMI Research report provides an overall outlook of the industry through a detailed market segmentation. The report offers thorough information related to the overview and scope of the market, including the market drivers, restraints and emerging trends in the industry. This report is especially designed to include both qualitative and quantitative aspects of the industry in each region and country participating in the study.

Competitive Rivalry of the Superfood Market:

The leading players in the superfood market include OMG! Organic Meets Good, Nature Superfoods LLP, Del Monte Pacific Group Ltd, Suncore Foods Inc., Sunfood LLC., Superlife Co. Pte Ltd., Barlean’s, ADUNA Ltd., The Green Labs LLC, and Raw Nutrition, among others.

Drivers of the Superfood Market:

The primary factors responsible for the growth of the global superfood market include the growing health awareness, rapidly rising old age population, and increased demand for fruits. In terms of the superfood, the demand for fruits is growing rapidly. It has been observed that despite the variations in prices, the demand for food is drastically increasing. Furthermore, owing urbanization, high disposable income, and shifting lifestyles of individuals will have a positive impact on the demand of the market. Consumers are more motivated toward convenient and healthy foods, thus saving their time and money. The individuals prefer to have fruit-based drinks and meals in a busy schedule as the fruit-based meals take less time to prepare. Thereby, the growing demand for food is propelling the growth of the market globally.

The rising health awareness, along with the strong demand for organic food and beverages, will bolster the market growth in the upcoming years. The COVID-19 pandemic has led to an upsurge in demand for superfoods. While the lockdown has decreased the demand for durable goods and discretionary services, the demand for essential food items has taken the biggest hit. Several cities worldwide have reports of panic buying and food hoarding, which is the major factor for market demand. In addition to this, owing to the unavailability of vaccines, the consumers are actively looking for a superfood to increase their immunity. The low cultivation of foods is further leading to an accelerated demand and prices of superfoods. On the other hand, the growth in population with low disposable income, particularly in the developing and underdeveloped countries, is a major factor hindering the market growth.

Market Segmentation:

The main objective of the study is to define market sizes of the different market segments & countries during the forecast period and analyze the values in the next six years. The detailed segments and sub-segments of the market are explained below:

Breakup by Type:

·         Fruits

·         Vegetables

·         Grains & Cereals

·         Herbs & Roots

·         Others

Breakup by Application:

·         Bakery & Confectionery

·         Snacks

·         Beverages

·         Others

Breakup by Region:

·         North America

o   United States of America

o   Canada

·         Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·         Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·         RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

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