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Top Companies of the India Baby Care Products Market:
· Johnson & Johnson Private Ltd.
· Patanjali Ayurved Ltd.
· Procter & Gamble Home Products Private Ltd.
· Artsana India Private Ltd.
· Dabur India Ltd.
· Kimberly Clark Lever Private Ltd.
· Me N Moms Private Ltd.
· Nestle India Ltd.
· The Himalaya Drug Company
· Unicharm India Private Ltd.
Drivers of the India Baby Care Products Market:
The major factor responsible for the growth of the India baby care product market includes the drastic growth in the population rate of India. The rapid urbanization and the shifting lifestyle of the people are some other factors surging the demand for baby care products. The hectic lifestyle, particularly among the working population, promotes them to opt for baby care products, such as lotions, baby shampoos, and creams, to protect the skin of their infants or children. Moreover, the growing trend for convenience-oriented routines further encourages the target audience to opt for these products.
The babies’ skin is more prone to infections caused by bacteria than from adults. Various NGOs in India are encouraging the concept of baby hygiene and are motivating the parents to purchase branded baby care products to avoid the problems of infection or diseases. Furthermore, the global giants aim to bring new innovations in the product offering, such as the launch of organic baby care products, to gain a competitive benefit over the other players. Numerous manufacturers are implementing proactive marketing strategies on various social media platforms to spread awareness related to the benefits provided by these products and to build a positive brand image in the market. All these factors will attract new customer base into the market. On the other hand, the usage of certain chemicals in the production process of numerous baby care products will restraint the growth of the market during the forecast period.
Segmentation of the India Baby Care Products Market:
By Product Type:
· Baby Skin Care
· Baby Hair Care
· Baby Toiletries
· Baby Food & Beverages
By Distribution Channel:
· Specialist Retailers
· Convenience Stores
· Online Retail
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