Qatar Smartphone Market generated a revenue of USD 1.85 Billion in 2017. It is expected to witness growth with 2.5% CAGR over the forecasted years, 2018 to 2025. This market is expected to attain 7.15 million units in terms of volume with 2.9% CAGR. This can be attributed to the rising trend over the usage of smartphones among the millennial population.
The smartphone adoption rate is higher in Qatar as compared to the other Arab states. This can be associated with the surging disposable income among the working population coupled with rapidly increasing usage of the internet. Further, the launching of collaboration and gaming applications is driving the demand for smartphones across Qatar.
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The key driving factors responsible for the growth of Qatar Smartphone market :
On account of limited differentiation between low range and medium-range smartphones and their widespread availability, the manufacturers are encouraged to focus on improving their sales. Thus, they are engaged in implementing several marketing strategies like the discount offers, branding and advertising.
Many initiatives like ‘Qatar National Vision 2030” are being undertaken by the governing bodies to enhance developments across human, environmental, socioeconomic and infrastructure sectors. These initiatives are surging the usage of digital and smart devices like smartphones.
Operating Systems Insights
The android operating system segment dominated the Qatar smartphone market with share exceeding 60%. This can be associated to its support provided for operating number of applications coupled with other features like good compatibility, lower prices and improved usability. Moreover, the surging usage for operating several applications related to communication, social media, entertainment and gaming is anticipated to drive the market demand for Android phones.
The segment of iOS also held a significant share with revenue of USD 643 million in 2017 and is anticipated to show substantial growth in the upcoming years. This can be associated with many features like launching of gaming apps to attract gamers coupled with its curated content. These factors are anticipated to drive the market demand for smartphones having an iOS operating system in the upcoming years.
The price segment of above USD 400 held a sizeable share across the Qatar smartphone market in 2017. It is also anticipated to register significant growth in the upcoming years. This growth can be attributed to their salient features and high degree product differentiation among smartphones. Further, the surging interest for gifting of premium phones to relatives and friends is prevailing among the consumers across Qatar thereby driving the market growth.
In 2017, the price segment of Up to USD 199 registered leading share in the volume across the market and is expected to register the fastest CAGR during the forecasted years. This can be associated with the increasing access to cost-effective technologies, rising usage of messaging, and social media platforms prevailing among the millennial population. Such phones also enhance efficient ways for communications and help in Internet browsing irrespectively of their lower prices.
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