Mouth Fresheners Market Forecast | Competitor Landscape, Key Players, Trends 2023

The global mouth fresheners market is getting ample traction from several sectors and is currently slated to rise by 7.1% CAGR during the forecast period of 2019 to 2024 to a market valuation of USD 2.2 million by 2024. Market Research Future (MRFR) revealed several factors that can provide thrust to the market for growth.

These factors are hike in smoking and drinking alcohol, where people want to reduce the after taste with mouth fresheners. Also, the growing demand to maintain oral hygiene is expected to provide thrust to the market. The variety available is expected to ensure the market gets proper traction.


MRFR’s attempt to get close to the global Mouth Fresheners Market Forecast reveals a proper segmentation that includes segments like type, category, distribution, and channel. This segmentation has several insights regarding factors, dynamics, and demographic challenges. This would simplify the process of strategy development in the future.

By type, the study containing details of the global mouth fresheners market can be segmented as flavored candies, mouth sprays, chewing gums, breath strips, and others. The chewing gum segment is expected to garner a lot of credits from several quarters.

By category, the report on the global mouth fresheners market includes sugar-free and conventional. The conventional segment has a huge market share.

By distribution channel, the study on the global mouth fresheners market can be segmented as store-based and non-store-based. The store-based segment includes a convenience store, supermarket & hypermarket, and others. The supermarket and hypermarket segment is getting better growth due to a wide range of product availability.

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Regional Analysis:

North America is leading the market as the taker of such mouth fresheners in the region is high due to its popularity among smokers and alcohol consumers. The market is getting better traction due to the availability of a wide range of products, better innovation, technological advancements, research facilities, and others. In Europe, similar features will boost the market prospect. In the Asia Pacific, the market will enjoy backing from the huge population in countries like India and China. Major players look at these regions as better growth opportunities.

Competitive Landscape:

The global market for mouth fresheners is expecting a boost from several countries like Perfetti Van Melle Group B.V. (Italy), Ferrero (Italy), Nestlé (Switzerland), Cipla Inc. (India), Johnson & Johnson Services, Inc. (US), Mondelēz International (US), Mars Incorporated (US), Harsh Nutricare (India), Haribo GmbH & Co. Kg (Germany), Leaf Holland B.V. (Sweden), Ferndale Confectionery Pty Ltd. (Australia), Hager Worldwide. (US), The PUR Company Inc. (Canada), Zed Candy (Ireland), INVENTZ Lifesciences (India), and others. The process would include several methods like mergers, collaborations, acquisitions, hike in investment for the research and development sector, improvement in packaging, better marketing strategies, and others are expected to play crucial roles in taking the market ahead. MRFR recorded the latest proceedings to understand how the market would grow in the coming years.

Industry News:

In February 2020, Tic Tac launched a new campaign, “Mouth Fresh, Mood Refresh” to get positioned in a better way. The intent is to establish the brand as an enjoyable mouth freshener that would provide a continuous release of refreshing taste, and it would last long.

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In April 2020, surveys in India revealed that paan or betel leaf is getting hit by the onslaughts of COVID-19. This is due to the crisis in the agricultural process, transportation, and lockdown that led to the closure of factories and various brick and mortar shops.

Note : Our team of researchers are studying Covid-19 and its impact on various industry verticals and wherever required will be considering covid19 footprints for a better analysis of markets and industries. Cordially get in touch for more details.

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