The laundry detergents market is expected to witness high growth in future, due to increasing e-commerce platforms across the globe. Moreover, growing usage of laundry services in the emerging economies is expected to aid the growth of laundry detergents market.
Based on product type, the global laundry detergents market has been segmented into bars, powder, liquid, pods, and others. The liquid segment accounted for the maximum market share in 2017 and is expected to grow at a higher rate during the forecast period due its increasing usage in residential and commercial sectors such as hospitality industry, laundry services, textile industry, and others. Residential sector includes its usage in household cleaning.
Some of the key players in the global laundry detergents market are Unilever (UK), The Procter & Gamble Company (US), RSPL Group (India), Henkel AG & Company, KGaA (Germany), Church & Dwight Co., Inc. (US), Nirma Limited (India), Lion Corporation (Japan), Kao Corporation (Japan), and Method Products, pbc.(US).
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The global laundry detergents market has been segregated, by distribution channel, into store-based and non-store based. The store-based segment has been further segregated into supermarkets and hypermarkets, convenience store, and others. The store-based segment is expected to generate higher revenue, with the supermarkets and hypermarkets sub-segment being the largest due to the strong and widespread network of stores. The non-store-based segment is expected to register the higher CAGR during the assessment period owing to technological advancements in the e-commerce industry and growing consumer preference for online retailing.
The global laundry detergents market has been segmented based on region, into North America, Europe, Asia-Pacific, Rest of the World.
North America is expected to dominate the global laundry detergents market owing to the rising number of e-commerce platforms is expected to be the major driving factor for product growth, particularly among the working-class owing to the convenience and easy accessibility. The e-commerce platform, in the US and Canada is largely acquired by companies such as Target, Amazon, and Walgreen. These companies offer wide range of products, which in turn attracts more consumers. Hence, it is expected to drive the laundry detergents market in coming years.
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Asia-Pacific laundry detergents market are expected to grow at a rapid pace due to the increasing population in the countries and consumption of laundry detergents in the regions. Europe is also expected to project a significant market share owing to the increasing disposable income of consumers in the countries, have led consumers opt for different products. Furthermore, hectic schedule of consumers in the countries have led to adoption of products which are easy and continent to use. Hence, this is expected to drive the growth of laundry detergents market.
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