Surging Popularity of E-Commerce to Favor Baby Diapers Market

Market Research Future (MRFR) predicts that the global baby diapers market could achieve a CAGR of 6.2% during the forecast period (2017-2023). It could expect to touch the valuation of USD 66.18 Bn by 2023, crossing the value of USD 47.32 Bn it had reached in 2017.

Growth Boosters and Key Restraints

The baby diapers market could witness strong demand over the coming years as a result of the mounting awareness about child health. Increasing population in the developing nations of Asia Pacific is another important factor elevating the market position. In addition, constant product developments due to advancing manufacturing technologies work in favor of the global market.

Developing countries like India and China are projected to be some of the dominating markets in subsequent years. This could be due to expanding population and rising disposable income levels. But the market could receive a setback from the increasing awareness regarding the side effects of the chemicals used in such products. On the bright side, emergence of high-quality and biodegradable products would ensure the smooth run of the market in the forthcoming years.

Research and development (R&D) activities for developing innovative products are also perceived to have a positive impact on the market. With a hike in the number of Internet users and the subsequent growth of e-commerce sector, the baby diapers market will be inundated with a number of growth opportunities in the near future.

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Market Segmentation

The global market for baby diapers has been segmented on the basis of product type, size, and distribution channel.

Depending on the product type, the baby diapers market is considered for disposable and non-disposable. The disposable product type segment’s dominance in the global baby diapers market is the result of robust demand for disposable products with increasing environmental awareness.

Size-wise, the baby diapers market covers small & extra small, medium, large, and extra-large. The medium size segment’s coverage is the largest in the market, meanwhile also exhibiting the fastest growth.

Distribution channels in the worldwide baby diapers market are store-based and non-store based. The types of store-based distribution channels are supermarkets & hypermarkets, convenience stores, and others.

Regional Aspect

The key markets for baby diapers are Asia Pacific, Europe, North America and the rest of the world.

North America is the most profitable market for baby diapers market. High disposable income and rising awareness with regard to the side effects of traditional clothes result in regional dominance. Growing preference for hygienic products coupled with the availability of different types of baby diapers benefits the market.

Europe projects considerable expansion in response to robust high demand for disposable baby diapers and the rise in research and development activities to develop highly absorbent materials for manufacturing baby diapers. Mounting awareness pertaining to hygiene among the regional population also helps stimulate market growth.

The Asia Pacific baby diapers market notes the fastest expansion supported by the burgeoning population and elevating awareness about personal and infant hygiene. With the surge in working women population and gradually increasing disposable income, the market size is bound to expand in the near future. Rising demand for convenient practices instead of traditional ones in the developing economies could lead the market to further success during the conjectured time frame. Apart from this, in China, a large number of manufacturers depend on the local distributors as well as suppliers because of complex distribution channels within the country. Government is now focusing on improvement of the manufacturing sector with initiatives like “One Belt, One Road,” “Make in India,” tax cuts and subsidies.

Prominent Vendors

Prominent vendors listed in the MRFR report are Essity Aktiebolag, First Quality Enterprises Inc., Unicharm Corporation, Procter & Gamble, Bumkins, KAO Corporation, Hengan International Group Company Limited, Domtar Corporation, Kimberly-Clark, and Ontex Group NV, among others.

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Recent Updates

July 2019 Huggies’ new Special Delivery baby diapers which feature fathers with babies, a first for the company. The company has come up with a variety of seven box designs, where three of them are with men along with babies, and the remaining ones are with women along with babies. It is a premium diaper line containing plant-based ingredients and has properties like leak protection and high softness level.

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